January Luncheon with Ryan Frankel and Greg Ash

What do the Superbowl and the ADDY’s have in common? Great advertising of course! And just in time for both, join the Advertising Federation of Gainesville for this month’s luncheon to learn about “Agency Collaboration that Produces Award-Winning Results”

What goes into creating memorable, effective marketing and advertising campaigns? Find out as we welcome speakers Ryan Frankel, Frankel Media Group and Greg Ash, 160/90, as they co-present and answer your questions.

Location & Time for Luncheon

Thursday, January 22nd at 12:00 p.m.

Sweetwater Branch Inn (click for directions)
625 E University Ave
Gainesville, FL 32601

FINAL call for entries is this Friday, January 16th! Packets can still be picked at Frankel Media Group and final entries can be submitted Friday, Jan. 16th from 12-5 p.m. at the Gainesville Sun. Questions? Comments? Concerns? Worried about the deadline? Email jeannette@frankelmediagroup.com

Addy's Info

Addys 2015 – mAdmen Style

Addy season is here. For additional details, please visit the Addy pages on the website. But here are some quick references for all things Addys.

Where to enter online: https://enter.americanadvertisingawards.com/a/Organizations/04-GSV/Home

Last Call for Entries: Fri. January 16th

American Advertising Awards Gala: Friday February 20th

For questions, please email jeannette@frankelmedia.com

Ugly Sweater December Holiday Social

Join the Advertising Federation of Gainesville Wednesday Dec. 10th at 5:30 p.m. adorned in your ugliest Christmas sweater.

Reasons you should come:

  1. Network with super cool people
  2. Prize awarded for ugliest Christmas sweater
  3. This ‘aint your typical stuffy holiday party
  4. You don’t want to be lame and sit home on a Wednesday night.
  5. It’s for the kids — bring unwrapped toys, books or gift cards for donation.

Pre-pay before Monday Dec 8th to take advantage of these prices:
Members $10
Future Members $15

RSVP to adfed.president@gmail.com

November Luncheon with FPRA – Andy Hopson

Andy HopsonThe Agency: Millennials on the Rise

Andy Hopson, a 30 year agency veteran, recently joined the University of Florida to launch an integrated advertising and public relations agency called, The Agency, that will be housed in the College of Journalism and Communications. The Agency will be led by professionals and staffed by an ever-fresh team of students.

The intent of the endeavor is to create immersive learning opportunities for students who will work in a real world environment for major clients under the direction of seasoned leaders. Hopson aims to establish an international reputation for The Agency by focusing on marketing to Millennials.

A foundation of The Agency will be a Millennial Research Hub that tracks and monitors the behavior and preferences of Millennials as it relates to brand loyalty, how they receive information and what influences them. At the luncheon on November 20, Hopson will describe the vision for The Agency and their progress to date.


Sweetwater Branch Inn (click for directions)
625 E University Ave
Gainesville, FL 32601

September New Members

Please welcome our new member(s) for September:

Houchens Consulting – Mat Houchens founded this company earlier this year. He works with other local and national businesses to help them with their digital marketing strategy. In addition, he also launched a site specifically for finding Gainesville apartments for rent as well. When he’s not busy being a digital master, he loves going to Gator games and spending time with his soon to be wife Lauren and daughter Lacey. Mat is not new to the Gainesville area, in fact he’s been here for his entire life and doesn’t have any plans on leaving anytime soon.

Livin’ on a Spare Bowling Fundraiser 9/25/14

Living on a Spare

Breakout your 80’s gear cause it’s gonna be like a totally rad even’t I’m so sure!

Join the AdFed of Gainesville Thursday, Sept 25th for the first annual “Livin’ on Spare” Bowling Fundraiser and tournament. Think your team has what it takes to be this year’s champion? Then let the trash-talk begin!

Prizes will be awarded for:

  • Highest Scoring Team
  • Highest Score (Individual)
  • Lowest Score Team
  • Best Costume (Individual)

Your entry fee includes shoe rental and 2 hours of bowling awesomeness. Splitz has also agreed to extend its happy hour prices through 9 PM to keep the party going. Space is limited so make sure you RSVP and pay online before it sells out.

Other Details:

6:30 PM – Check-in, Networking (friendly-trash-talk)
7-9 PM Tournament
9-9:30PM Awards


  • $120 Team of 5-6 People
  • $30 Individuals

Don’t forget, this is a fundraiser to support scholarships and your local AdFed. So even if you haven’t broken out that wallet since MJ found out that Billy Jean was not his lover, go online and register now.

What is a Substitute?

Substitute is a player for the second hour of bowling. For teams only.

August Luncheon: Amber Kapish

Save the date everyone! August 28th will be our next luncheon.

Amber KapishAmber Kapish – Social TV

Social TV is not a trend, it’s a revolution. More screens, higher engagement, and more real-time viewing for TV programs and ads. Amber Kapish will discuss the revolution of “Social TV” and uncover its influence in the traditional media industry and with advertisers worldwide. This discussion will unpack the ways in which social media is changing the traditional television landscape, how customers are engaging in real-time with their favorite TV shows and programs, and will help us understand, as advertisers, how to connect with our target audience through the channels of social media and television combined.

You’ll want to make sure to register early for this month’s luncheon! Amber Kapish is the Corporate Marketing and Social Media Specialist for Cox Media where she is responsible for developing and executing innovative strategies to increase brand awareness and overall engagement on Cox Media’s social platforms. Amber has spoken at various Digital Summits and Ad Clubs across the country, consulting local business owners on their social media strategies and identifying ways to strategically tie social media directly back to current traditional and online advertising.

Date: August 28th, 2014
Time: 11:30 a.m.
Location: Sweetwater Branch Inn
Address: 625 E University Ave, Gainesville, FL 32601 (click for map)

Summertime Social – July 10th Wahoo Seafood Grill

Join the Advertising Federation of Gainesville “AdFed” for July’s monthly program. Come out to see current President, Beth Eng, turn over the keys to the kingdom to incoming President Jenn Norman as we install this year’s board and say goodbye to another great AdFed year! Big things are in store, so stay connected.

This is official notice of the 2014-2015 Executive Committee and Board of Directors, meet  your New Board and while you’re at it buy them a drink when you get there… they’re gonna need it!

President – Jenn Norman

Vice President – Katie Osterhaut

Treasurer – Beth Eng

Secretary – Kinnon Thomas

Membership – KC Tener

Programs Co-Chairs: Nick Deconna & Hector DeValle

Education – Eric Flagg

Public Service – Tom Duffy

Addy  Co-Chair: Jeannette Baer

President Advisory : Nita Chester

Communications : Chad Greene

Digital: Mat Houchens

At – Large: Sue Wagner

July 10th, 2014

 Wahoo Seafood Grill, 3833 NW 97th Blvd

 5:30 until…

Job Posting: Graphic Designer for ADDY Award Winning Company

Web / Graphic Designer:

– Responsibilities (Not limited to those listed below)
– Designs websites, infographics and other graphical materials and objects for customers. Receives requirements and designs solutions utilizing our design standards and trends.

Desired Skills:
– Proficiency in web design leveraging Adobe Photoshop and Adobe Illustrator.
– Experience with typography in design a plus
– Experience with using grid design a plus
– Experience working in a web design environment with front-end and back-end developers creating websites.
– Understanding of WordPress and HTML/CSS a plus
– Understanding of appropriate whitespace in design as well as the importance of User Experience (UX) and how it impacts a design is a plus
– Must be team-oriented and able to work in a fast-paced environment. Must work together with team to build and maintain effective web solutions.
– Must be customer centric and aggressive in servicing your customers’ needs and getting them met.
– Excellent communication skills are required.
– 3+ Years experience in key design methodologies such metro, minimalist and the latest design trends.
– Ability to develop good rapport with technology staff and vendors to meet customer expectations.
– College BS or BA Information Technology

Potentials can contact me at Donnie.henderson@kwikturnmedia.com


Greetings from the President

IMG_3290 IMG_3396 IMG_3785Another successful Adfed year comes to a close this month. After serving on the Board of Directors and the Executive Committee in various positions for many years, I am now proud to wrap up my second term as President.

The success of the Adfed for the past two years could not have happened without the dedication and support of our membership. We are well positioned to focus on providing more benefits to our members and to contribute to the Advertising industry in North Central Florida.

We will also continue to contribute to the future of our industry by funding scholarships to both Santa Fe College Digital Media & Technology Programs and the University of Florida Advertising Department.

Thanks to all of you for the support this past year and especially to the Board of Directors for being the foundation that works so hard for Adfed.

I look forward to continuing to serve on the Executive Committee as Treasurer in the 2014-15 year under your new President, Jennifer Norman.

Please stay in touch during the summer hiatus from our programs and Save the Date for the Board Appreciation and New Board Installation Social, July 10th.

Hope to see you on the 10th!