August Luncheon: Looking Through the PERISCOPE





Sweetwater Branch Inn

What if you could see through the eyes of a protester in Ukraine? Or watch the sunrise from a hot air balloon in Cappadocia? While there are many ways to discover events and places, the folks at Periscope realized there is no better way to experience a place right now than through live video.

headshotCathy Hackl is helping brands from across the globe with their Periscope strategy. Come learn more about Periscope and how it’s already starting to be used in the advertising industry.

Early Bird pricing is currently closed. Tickets are still available at the door.

POSITION OPENING: Marketing Assistant at the University of Florida

The University of Florida is hiring a full-time Marketing Assistant.

For more information about this position, visit

It’s Officially Official!

AAFGNV_LogoUnveil_2015AdFed Gainesville has some exciting news! We’ve officially changed our name from the Advertising Federation of Gainesville to the American Advertising Federation Gainesville (AAF Gainesville). With this name change also comes a brand new logo!
This is part of AAF National’s initiative to create a strong brand presence across all the the clubs in the nation. You’ll see some new branding rolling out in the upcoming weeks. Our Facebook page link has since been changed to The board is working hard to get this year planned so be ready for an amazing year with AAF Gainesville!

Member Spotlight: Blu Dove Designs

Blu Dove DesignsBlu Dove Designs celebrated its 11th birthday in April serving businesses in Florida and throughout the United States with their advertising and marketing needs.

As a small team of creative and advertising professionals with a combined 30+ years of experience, we are able to provide one-on-one time with all of our clients to fully understand their business. We focus on growth with short and long term goals in mind.

We consider ourselves part of your team and family in order to help make you successful. At Blu Dove, we believe your success, your livelihood and your family all go together. We celebrate with each other, help each other with a goal, and provide extra support during critical moments in business.

This is who Blu Dove Designs is and what we care about. Family. Quality. Personal Attention. Value. Success.

When we are not in the office, we are dedicated to our community and supporting other businesses. We love to help support non-profits and charity organizations. As a team, we enjoy getting together, whether it be just hanging out or going out on the boat and enjoying nature.

Come talk to us. We’d love to brainstorm with you whether you’re another professional or business owner.

Carboys, Kegs and Communications – Adfed Joint Luncheon with FPRA

Tracy Bachmann, president of PRO iNK Communications, and Meg The Losen, president of First Magnitude Brewing Company, join together to tell the tale of the birth of one of Gainesville’s newest and most beloved brands: First Magnitude Brewing Company. We’ll learn about how the success of First Magnitude can be attributed to an incredible team, delicious beer, solid creative and strategic planning.

About Our Speakers

tracy bachmannTracy Bachmann: Marine brat…world traveler…Gainesville fanatic…design dictates most of what she does…president of PRO iNK since 2012… three wild squirrels kids…desk and car are a mess…loves to tell her client’s stories…First Magnitude’s URSA IPA is her favorite beer of all time.

meg the losenMeg The Losen: Georgia girl…mother of two…Hoya and Cal Bear…accidental entrepreneur…dreaming of cross country travel with kids…fiercely loyal…terrible cook…always missing friends in faraway places…loves the craft beer industry.


Location and Time

Thursday, May 21st at 11:30 a.m.

Sweetwater Branch Inn (click for directions)
625 E University Ave
Gainesville, FL 32601

Pre-registration is closed.

First Magnitude April Social

first mag

Join us for a networking session at one of Gainesville’s newest breweries, First Magnitude Brewing!

First Beer is on Us!

There will be some light hors-d’oeuvres (finger foods FTW!) as well as food truck available if the weather permits.

Pre-Purchase Below

First Magnitude Social

March Member Luncheon: The Perfect Pitch

Have you ever had aspirations of being a great sales person like George Foreman, Billy Mays or that ShamWow guy? Get ready for The Perfect Pitch! The ultimate speed networking event that will put your professional skills to the test.

This month’s AdFed meeting will be like none other! Get ready to get interactive and meet new people at this month’s luncheon. Put your thinking caps on and we’ll see you on Thursday.

Location & Time for Luncheon

Thursday, March 26th at 12:00 p.m.

Sweetwater Branch Inn (click for directions)
625 E University Ave
Gainesville, FL 32601

Purchase Tickets Now!

AdFed Gainesville Luncheon

Congrats to Our ADDY Winners!

ADDY WinnersBig congratulations are in order for our ADDY winners from last week’s Advertising Awards Gala!

Special shout out to our Best in Show winners: neutral7, Parisleaf and Frankel Media Group for our professional group and Rukmini Poddar for our student group. Well done!

As you may already know, GOLD winners are automatically forwarded to the district competition at no charge to be judged along with other entries from AAF clubs in Florida and the Caribbean.

For SILVER recipients, you can choose to forward your award to the district competition. In order to do so, please respond by Monday, March 2nd at 5PM with your entry code, entry name and company contact to The fee for forwarding your entry is below.

Forward Silver ADDY to District

Certificate Re-prints

Did you win an award and want another copy for yourself and/or your client? Reprints are available at $15 per award. Please email with your entry code, entry name and company contact by Monday at 5 PM in order to have yours reprinted.

Thanks again for your support of the Advertising Federation of Gainesville and the American Advertising Federation.

2015 ADDY Awards Gala – February 20th

ADDY Awards Gala Event

February 20th, 2015 at the Best Western Gateway Grand Event Time: 6:30 p.m. to 10 p.m.

This year’s ADDY Awards Gala Event is one for the ages.  Grab your best Madmen themed outfit and get ready for an award show that Don Draper himself would be amazed by.

Ladies grab your gloves, hat and handbag and come ready to party in your fanciest heels with all the guys looking fly in their suits with skinny ties and fedoras. Not sure what to wear? No worries! We got you covered with our style guide for the night.

So, what exactly are the ADDYs? Thought you’d never ask!

These awards honor the best in local advertising and cultivate the highest creative standards in the industry. Awarded by the American Advertising Federation, the American Advertising Awards®(formally known as The ADDYs) are the nation’s largest advertising competition — over 60,000 entries. Local entries are judged by a distinguished panel of advertising creatives from outside our market. Local winners proceed to the District and, potentially, to National competitions.