The Agency: Millennials on the Rise
Andy Hopson, a 30 year agency veteran, recently joined the University of Florida to launch an integrated advertising and public relations agency called, The Agency, that will be housed in the College of Journalism and Communications. The Agency will be led by professionals and staffed by an ever-fresh team of students.
The intent of the endeavor is to create immersive learning opportunities for students who will work in a real world environment for major clients under the direction of seasoned leaders. Hopson aims to establish an international reputation for The Agency by focusing on marketing to Millennials.
A foundation of The Agency will be a Millennial Research Hub that tracks and monitors the behavior and preferences of Millennials as it relates to brand loyalty, how they receive information and what influences them. At the luncheon on November 20, Hopson will describe the vision for The Agency and their progress to date.
Sweetwater Branch Inn (click for directions)
625 E University Ave
Gainesville, FL 32601