September New Members

Please welcome our new member(s) for September:

Houchens Consulting – Mat Houchens founded this company earlier this year. He works with other local and national businesses to help them with their digital marketing strategy. In addition, he also launched a site specifically for finding Gainesville apartments for rent as well. When he’s not busy being a digital master, he loves going to Gator games and spending time with his soon to be wife Lauren and daughter Lacey. Mat is not new to the Gainesville area, in fact he’s been here for his entire life and doesn’t have any plans on leaving anytime soon.

Livin’ on a Spare Bowling Fundraiser 9/25/14

Living on a Spare

Breakout your 80’s gear cause it’s gonna be like a totally rad even’t I’m so sure!

Join the AdFed of Gainesville Thursday, Sept 25th for the first annual “Livin’ on Spare” Bowling Fundraiser and tournament. Think your team has what it takes to be this year’s champion? Then let the trash-talk begin!

Prizes will be awarded for:

  • Highest Scoring Team
  • Highest Score (Individual)
  • Lowest Score Team
  • Best Costume (Individual)

Your entry fee includes shoe rental and 2 hours of bowling awesomeness. Splitz has also agreed to extend its happy hour prices through 9 PM to keep the party going. Space is limited so make sure you RSVP and pay online before it sells out.

Other Details:

6:30 PM – Check-in, Networking (friendly-trash-talk)
7-9 PM Tournament
9-9:30PM Awards


  • $120 Team of 5-6 People
  • $30 Individuals

Don’t forget, this is a fundraiser to support scholarships and your local AdFed. So even if you haven’t broken out that wallet since MJ found out that Billy Jean was not his lover, go online and register now.

What is a Substitute?

Substitute is a player for the second hour of bowling. For teams only.

August Luncheon: Amber Kapish

Save the date everyone! August 28th will be our next luncheon.

Amber KapishAmber Kapish – Social TV

Social TV is not a trend, it’s a revolution. More screens, higher engagement, and more real-time viewing for TV programs and ads. Amber Kapish will discuss the revolution of “Social TV” and uncover its influence in the traditional media industry and with advertisers worldwide. This discussion will unpack the ways in which social media is changing the traditional television landscape, how customers are engaging in real-time with their favorite TV shows and programs, and will help us understand, as advertisers, how to connect with our target audience through the channels of social media and television combined.

You’ll want to make sure to register early for this month’s luncheon! Amber Kapish is the Corporate Marketing and Social Media Specialist for Cox Media where she is responsible for developing and executing innovative strategies to increase brand awareness and overall engagement on Cox Media’s social platforms. Amber has spoken at various Digital Summits and Ad Clubs across the country, consulting local business owners on their social media strategies and identifying ways to strategically tie social media directly back to current traditional and online advertising.

Date: August 28th, 2014
Time: 11:30 a.m.
Location: Sweetwater Branch Inn
Address: 625 E University Ave, Gainesville, FL 32601 (click for map)

Summertime Social – July 10th Wahoo Seafood Grill

Join the Advertising Federation of Gainesville “AdFed” for July’s monthly program. Come out to see current President, Beth Eng, turn over the keys to the kingdom to incoming President Jenn Norman as we install this year’s board and say goodbye to another great AdFed year! Big things are in store, so stay connected.

This is official notice of the 2014-2015 Executive Committee and Board of Directors, meet  your New Board and while you’re at it buy them a drink when you get there… they’re gonna need it!

President – Jenn Norman

Vice President – Katie Osterhaut

Treasurer – Beth Eng

Secretary – Kinnon Thomas

Membership – KC Tener

Programs Co-Chairs: Nick Deconna & Hector DeValle

Education – Eric Flagg

Public Service – Tom Duffy

Addy  Co-Chair: Jeannette Baer

President Advisory : Nita Chester

Communications : Chad Greene

Digital: Mat Houchens

At – Large: Sue Wagner

July 10th, 2014

 Wahoo Seafood Grill, 3833 NW 97th Blvd

 5:30 until…

Job Posting: Graphic Designer for ADDY Award Winning Company

Web / Graphic Designer:

– Responsibilities (Not limited to those listed below)
– Designs websites, infographics and other graphical materials and objects for customers. Receives requirements and designs solutions utilizing our design standards and trends.

Desired Skills:
– Proficiency in web design leveraging Adobe Photoshop and Adobe Illustrator.
– Experience with typography in design a plus
– Experience with using grid design a plus
– Experience working in a web design environment with front-end and back-end developers creating websites.
– Understanding of WordPress and HTML/CSS a plus
– Understanding of appropriate whitespace in design as well as the importance of User Experience (UX) and how it impacts a design is a plus
– Must be team-oriented and able to work in a fast-paced environment. Must work together with team to build and maintain effective web solutions.
– Must be customer centric and aggressive in servicing your customers’ needs and getting them met.
– Excellent communication skills are required.
– 3+ Years experience in key design methodologies such metro, minimalist and the latest design trends.
– Ability to develop good rapport with technology staff and vendors to meet customer expectations.
– College BS or BA Information Technology

Potentials can contact me at


Greetings from the President

IMG_3290 IMG_3396 IMG_3785Another successful Adfed year comes to a close this month. After serving on the Board of Directors and the Executive Committee in various positions for many years, I am now proud to wrap up my second term as President.

The success of the Adfed for the past two years could not have happened without the dedication and support of our membership. We are well positioned to focus on providing more benefits to our members and to contribute to the Advertising industry in North Central Florida.

We will also continue to contribute to the future of our industry by funding scholarships to both Santa Fe College Digital Media & Technology Programs and the University of Florida Advertising Department.

Thanks to all of you for the support this past year and especially to the Board of Directors for being the foundation that works so hard for Adfed.

I look forward to continuing to serve on the Executive Committee as Treasurer in the 2014-15 year under your new President, Jennifer Norman.

Please stay in touch during the summer hiatus from our programs and Save the Date for the Board Appreciation and New Board Installation Social, July 10th.

Hope to see you on the 10th!


AAF National Conference 2014 Resources

Couldn’t make the National conference? That’s ok, we can bring it to you! Check out the blog from “How to find success in a Multi-Generational workplace”


AdFed Scholarships awarded

Beth awarded AdFed Scholarships to 8 creative students during the Santa Fe College Digital Media Student Showcase this spring.

Welcome New Member – iLS Network

ils logoWelcome our new member and their team – iLS Network.  iLS network is collection of online apartment guides – known in the apartment industry as “internet listing service” websites – changing the way renters find apartments. Their network of websites provides renters with the confidence that they are indeed making the right choice in their search for an apartment.  Visit their website to learn more about iLS.  Welcome to Adfed!

Urgent AAF Alert – Senate Bill Limits Ad Deductibility


  Senator Max Baucus, D-Mont., Chairman of the Senate Finance Committee released draft tax reform legislation today that takes direct aim at advertising (section 23, page 104). The bill would only allow 50% of advertising expenses to be deducted in the current year, with the remaining 50% amortized over 5 years.

It is critically important that the advertising industry speak loudly and clearly to Senators and oppose any limitation on the full tax deductibility of advertising. Please contact your Senators today and ask them to oppose any change to the tax treatment of advertising.

The full current year deduction for advertising expenses should be preserved because:

  • Advertising – local, regional and national – generates $5.6 trillion in total economic activity for our country and helps support 22.1 million, or 15% of all jobs in the U.S. economy. The stimulus generated by advertising brings jobs and sales to every state and to every community. Even a modest reduction that limits the amount a business may deduct of its total advertising spending could have a devastating impact on jobs and economic activity.
  • For 100 years the Tax Code years has rightly permitted businesses to deduct the full cost of their advertising, just as it permits the deduction of other business costs like salaries, rent, utilities and office supplies. It is not a special preference or deduction, it is a normal and necessary expense that a business must pay to communicate with customers and generate sales.
  • Nobel prize-winning economists who have looked at the advertising deduction have concluded that nothing in the economic literature justifies a change in tax policy. They have argued it makes no economic or common sense to make businesses pay more for advertising.
  • Making advertising more expensive would only cause a decline in ad spending and cost jobs, since every $1 spent on advertising leads to $20 in economic activity.
  • The proposal also does not consider that companies buy new advertising each year and would feel the brunt of this tax annually. Not only would they have less money to spend on advertising year after year, but media companies would also be impacted as advertisers would be forced to reduce their ad buys.

Senators can be easily contacted though the U.S. Senate website.  Just look for “Find Your Senators” in the upper right hand corner of the page.

Please circulate this alert to other members of your company and/or ad club and report back to me any response you may receive.  Do not hesitate to let me know if you have any comments or questions.  Thank you for your assistance with this vital matter.

Clark Rector
Executive Vice President-Government Affairs
American Advertising Federation
Follow me on Twitter @ClarkRector1
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