Summertime Social – July 10th Wahoo Seafood Grill

Join the Advertising Federation of Gainesville “AdFed” for July’s monthly program. Come out to see current President, Beth Eng, turn over the keys to the kingdom to incoming President Jenn Norman as we install this year’s board and say goodbye to another great AdFed year! Big things are in store, so stay connected.

This is official notice of the 2014-2015 Executive Committee and Board of Directors, meet  your New Board and while you’re at it buy them a drink when you get there… they’re gonna need it!

President – Jenn Norman

Vice President – Katie Osterhaut

Treasurer – Beth Eng

Secretary – Kinnon Thomas

Membership – KC Tener

Programs Co-Chairs: Nick Deconna & Hector DeValle

Education – Eric Flagg

Public Service – Tom Duffy

Addy  Co-Chair: Jeannette Baer

President Advisory : Nita Chester

Communications : Chad Greene

Digital: Mat Houchens

At – Large: Sue Wagner

July 10th, 2014

 Wahoo Seafood Grill, 3833 NW 97th Blvd

 5:30 until…

Members: $10

Future Members: $12

Register Online Now and be entered to Win Wahoo Gift Certificates!


AdFed Social




Job Posting: Graphic Designer for ADDY Award Winning Company

Web / Graphic Designer:

Requirements:Kwikturn-media-logo
- Responsibilities (Not limited to those listed below)
- Designs websites, infographics and other graphical materials and objects for customers. Receives requirements and designs solutions utilizing our design standards and trends.

Desired Skills:
- Proficiency in web design leveraging Adobe Photoshop and Adobe Illustrator.
- Experience with typography in design a plus
- Experience with using grid design a plus
- Experience working in a web design environment with front-end and back-end developers creating websites.
- Understanding of WordPress and HTML/CSS a plus
- Understanding of appropriate whitespace in design as well as the importance of User Experience (UX) and how it impacts a design is a plus
- Must be team-oriented and able to work in a fast-paced environment. Must work together with team to build and maintain effective web solutions.
- Must be customer centric and aggressive in servicing your customers’ needs and getting them met.
- Excellent communication skills are required.
- 3+ Years experience in key design methodologies such metro, minimalist and the latest design trends.
- Ability to develop good rapport with technology staff and vendors to meet customer expectations.
- College BS or BA Information Technology

Potentials can contact me at Donnie.henderson@kwikturnmedia.com

 

Greetings from the President

IMG_3290 IMG_3396 IMG_3785Another successful Adfed year comes to a close this month. After serving on the Board of Directors and the Executive Committee in various positions for many years, I am now proud to wrap up my second term as President.

The success of the Adfed for the past two years could not have happened without the dedication and support of our membership. We are well positioned to focus on providing more benefits to our members and to contribute to the Advertising industry in North Central Florida.

We will also continue to contribute to the future of our industry by funding scholarships to both Santa Fe College Digital Media & Technology Programs and the University of Florida Advertising Department.

Thanks to all of you for the support this past year and especially to the Board of Directors for being the foundation that works so hard for Adfed.

I look forward to continuing to serve on the Executive Committee as Treasurer in the 2014-15 year under your new President, Jennifer Norman.

Please stay in touch during the summer hiatus from our programs and Save the Date for the Board Appreciation and New Board Installation Social, July 10th.

Hope to see you on the 10th!

Beth

AAF National Conference 2014 Resources

Couldn’t make the National conference? That’s ok, we can bring it to you! Check out the blog from “How to find success in a Multi-Generational workplace”

http://admericaaaf.org/2014/06/02/clash-ages-find-success-multi-generation-workplace/

clash-for-the-ages

AdFed Scholarships awarded

Beth awarded AdFed Scholarships to 8 creative students during the Santa Fe College Digital Media Student Showcase this spring.
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Welcome New Member – iLS Network

ils logoWelcome our new member and their team – iLS Network.  iLS network is collection of online apartment guides – known in the apartment industry as “internet listing service” websites – changing the way renters find apartments. Their network of websites provides renters with the confidence that they are indeed making the right choice in their search for an apartment.  Visit their website to learn more about iLS.  Welcome to Adfed!  http://www.ilsnetwork.com/

Urgent AAF Alert – Senate Bill Limits Ad Deductibility

AAF_GovtAlert_Logo

  Senator Max Baucus, D-Mont., Chairman of the Senate Finance Committee released draft tax reform legislation today that takes direct aim at advertising (section 23, page 104). The bill would only allow 50% of advertising expenses to be deducted in the current year, with the remaining 50% amortized over 5 years.

It is critically important that the advertising industry speak loudly and clearly to Senators and oppose any limitation on the full tax deductibility of advertising. Please contact your Senators today and ask them to oppose any change to the tax treatment of advertising.

The full current year deduction for advertising expenses should be preserved because:

  • Advertising – local, regional and national – generates $5.6 trillion in total economic activity for our country and helps support 22.1 million, or 15% of all jobs in the U.S. economy. The stimulus generated by advertising brings jobs and sales to every state and to every community. Even a modest reduction that limits the amount a business may deduct of its total advertising spending could have a devastating impact on jobs and economic activity.
  • For 100 years the Tax Code years has rightly permitted businesses to deduct the full cost of their advertising, just as it permits the deduction of other business costs like salaries, rent, utilities and office supplies. It is not a special preference or deduction, it is a normal and necessary expense that a business must pay to communicate with customers and generate sales.
  • Nobel prize-winning economists who have looked at the advertising deduction have concluded that nothing in the economic literature justifies a change in tax policy. They have argued it makes no economic or common sense to make businesses pay more for advertising.
  • Making advertising more expensive would only cause a decline in ad spending and cost jobs, since every $1 spent on advertising leads to $20 in economic activity.
  • The proposal also does not consider that companies buy new advertising each year and would feel the brunt of this tax annually. Not only would they have less money to spend on advertising year after year, but media companies would also be impacted as advertisers would be forced to reduce their ad buys.

Senators can be easily contacted though the U.S. Senate website.  Just look for “Find Your Senators” in the upper right hand corner of the page.

Please circulate this alert to other members of your company and/or ad club and report back to me any response you may receive.  Do not hesitate to let me know if you have any comments or questions.  Thank you for your assistance with this vital matter.

Clark Rector
Executive Vice President-Government Affairs
American Advertising Federation
crector@aaf.org
Follow me on Twitter @ClarkRector1
202-898-0089
Find AAF on
Facebook® & follow on Twitter

AAF Governtment Alert: Possible Tax On Advdertising

We have recently learned from a Member of the House Ways and Means Committee that the Committee is seriously considering a tax on advertising as part of the tax reform bill that Chairman Dave Camp, D-Mich, hopes to release later this month or early October. It is critical that you and other members of your ad club and company contact members of the Committee as soon as possible, and express your strong opposition to such a proposal.  This is especially important if you live in a Committee member’s district.

 

We do not know the exact form that the tax may take.  Ideas that have been discussed in the past include a proposal that would allow businesses to deduct only 80 percent or less of their advertising costs.  Other proposals would require businesses to amortize a portion of advertising costs – postponing the deduction over several years until long after the advertising has appeared.

 

Any kind of a tax on advertising would cost the nation millions of jobs and hundreds of millions of dollars in lost economic activity. This is a direct impact documented by a landmark study of the economic impact of advertising on the U.S. economy.

 

As I wrote in an earlier alert, advertising – local, regional and national – generates $5.6 trillion in total economic activity for our country and helps support 22.1 million jobs in the U.S. economy. The stimulus generated by advertising brings jobs and sales to every state and to every congressional district. Even a modest reduction that limits the amount a business may deduct of its total advertising spending could cost the nation 1.6 million jobs and $419 billion in economic sales activity.

 

The critical message to convey to Members of Congress is that the deduction for advertising costs is not a special preference or deduction. Every business in America is entitled to this deduction, which is classified as an ordinary and necessary business expense just like the salaries of employees, rent for office space, utilities and other costs that a business must pay to keep the doors open and to generate sales. This deduction is for core business expenses and has been permitted since the adoption of the Tax Code in 1913. You should emphasize that you are not seeking a special treatment or exemption – you are asking Congress to maintain the business expense deduction allowed for advertising for the past 100 years.

 

As you may have heard in news reports, tax reform is considered a long-shot for enactment this year.  However, even if does not pass, any bill drafted by the Ways and Means Committee is likely to be the starting point for future reform efforts.  Therefore, it is essential that we persuade Committee members and Chairman Camp from including a tax on advertising in the draft bill. 

 

The members of the Committee are listed below.  They all can be reached through links on the Ways and Means Committee or U.S. House of Representatives websites.  Please report back any response you may receive and do not hesitate to let me know if you have any comments or questions.

Committee on Ways and Means

Republicans

Camp, Dave (MI), Chairman
Johnson, Sam (TX)
Brady, Kevin (TX)
Ryan, Paul (WI)
Nunes, Devin (CA)
Tiberi, Pat (OH)
Reichert, Dave (WA)
Boustany, Charles (LA)
Roskam, Peter (IL)
Gerlach, Jim (PA)
Price, Tom (GA)
Buchanan, Vern(FL)
Smith, Adrian (NE)
Schock, Aaron (IL)
Jenkins, Lynn (KS)
Paulsen, Erik (MN)
Marchant, Kenny (TX)
Black, Diane (TN)
Reed, Tom (NY)
Young, Todd (IN)
Kelly, Mike (PA)
Griffin, Tim (AR)
Jim Renacci (PH)

Democrats

Levin, Sander (MI), Ranking Minority Member
Rangel, Charles(NY)
McDermott, Jim (WA)
Lewis, John (GA)
Neal, Richard (MA)
Becerra, Xavier(CA)
Doggett, Lloyd (TX)
Thompson, Mike (CA)
Larson, John (CT)
Blumenauer, Earl (OR)
Kind, Ron (WI)
Pascrell, Bill (NJ)
Crowley, Joseph (NY)
Schwartz, Allyson (PA)
Davis, Danny (IL)
Sanchez, Linda (CA)

Clark Rector
Executive Vice President-Government Affairs
American Advertising Federation
crector@aaf.org

Welcome New Members

New Members Sharp Kwik  Visit their websites to learn more about our New members.

  www.kwikturnmedia.com  and www.sharpspring.com

Message from the President

The 2012-13 Adfed year came to a close this month with a fun social at Vellos Brickstreet Grill and installation of your new board for 2013-14.   We accomplished so many exciting thinADFED1g this past year.  A few things that will make our club operations run smoothly for years to come include, cleaning up our membership directory for communications, dues and online.  Our Social Media efforts have generated increased awareness for our club and relationships with our local media.  And our members are saving time with our credit card processing at events and online.

A few more accomplishments include, new active and corporate members and our programs this year were elevated with high profile speakers and webinars for education and professional development

Our two main programs each year are Media Auction and the ADDY competition.  Both events were great successes with a positive return allowing us to continue funding of our Scholarship program with the UF Advertising Department and the Santa Fe College Digital Media Department.

Along with our membership volunteers, each of your board members has contributed to this successes and I want to thank all of you for your time and support given to our club to promote the advertising industry in our community.

I am looking forward to serving another year as your president and working with our New Board to continue achieving the goals of our organization with a focus on professional development and supporting education for the future of advertising.

We say good bye to a few dedicated board members that have served many years but they are not allowed to move to Hawaii so they will still be involved with adfed.  Thank you, Jorge, Jeannette, James, John and Katie for your many years of service.

Now we welcome back a few members and announce a few new board members that actually represent the new corporate members that joined in the last year and a returning board member from a few years ago.  Kathy Staffa, Secretary, Nick DeConna Programs Chair, Eric Flagg Education Chair, Tom Duffy Public Service Chair and Hector DeVall ADDY Chair.  Returning Jennifer Norman President Elect, Kinnon Thomas Treasurer, Susan Meurlott Membership, Sue Wagner President Advisory and Wes Lindberg Communications.

Please welcome your new board and speak to each of them and find out about volunteer opportunities there are for the upcoming year.

Stay connected for updates on our events and programs.  Mark your calendars for the weekend of Sept 6 – 9th.