Congrats to Our ADDY Winners!

ADDY WinnersBig congratulations are in order for our ADDY winners from last week’s Advertising Awards Gala!

Special shout out to our Best in Show winners: neutral7, Parisleaf and Frankel Media Group for our professional group and Rukmini Poddar for our student group. Well done!

As you may already know, GOLD winners are automatically forwarded to the district competition at no charge to be judged along with other entries from AAF clubs in Florida and the Caribbean.

For SILVER recipients, you can choose to forward your award to the district competition. In order to do so, please respond by Monday, March 2nd at 5PM with your entry code, entry name and company contact to jeannette@frankelmedia.com. The fee for forwarding your entry is below.


Forward Silver ADDY to District




Certificate Re-prints

Did you win an award and want another copy for yourself and/or your client? Reprints are available at $15 per award. Please email adfed.president@gmail.com with your entry code, entry name and company contact by Monday at 5 PM in order to have yours reprinted.

Thanks again for your support of the Advertising Federation of Gainesville and the American Advertising Federation.

2015 ADDY Awards Gala – February 20th

ADDY Awards Gala Event

February 20th, 2015 at the Best Western Gateway Grand Event Time: 6:30 p.m. to 10 p.m.

This year’s ADDY Awards Gala Event is one for the ages.  Grab your best Madmen themed outfit and get ready for an award show that Don Draper himself would be amazed by.

Ladies grab your gloves, hat and handbag and come ready to party in your fanciest heels with all the guys looking fly in their suits with skinny ties and fedoras. Not sure what to wear? No worries! We got you covered with our style guide for the night.

So, what exactly are the ADDYs? Thought you’d never ask!

These awards honor the best in local advertising and cultivate the highest creative standards in the industry. Awarded by the American Advertising Federation, the American Advertising Awards®(formally known as The ADDYs) are the nation’s largest advertising competition — over 60,000 entries. Local entries are judged by a distinguished panel of advertising creatives from outside our market. Local winners proceed to the District and, potentially, to National competitions.

January Luncheon with Ryan Frankel and Greg Ash

What do the Superbowl and the ADDY’s have in common? Great advertising of course! And just in time for both, join the Advertising Federation of Gainesville for this month’s luncheon to learn about “Agency Collaboration that Produces Award-Winning Results”

What goes into creating memorable, effective marketing and advertising campaigns? Find out as we welcome speakers Ryan Frankel, Frankel Media Group and Greg Ash, 160/90, as they co-present and answer your questions.

Location & Time for Luncheon

Thursday, January 22nd at 12:00 p.m.

Sweetwater Branch Inn (click for directions)
625 E University Ave
Gainesville, FL 32601

FINAL call for entries is this Friday, January 16th! Packets can still be picked at Frankel Media Group and final entries can be submitted Friday, Jan. 16th from 12-5 p.m. at the Gainesville Sun. Questions? Comments? Concerns? Worried about the deadline? Email jeannette@frankelmediagroup.com

Addy's Info

Addys 2015 – mAdmen Style

Addy season is here. For additional details, please visit the Addy pages on the website. But here are some quick references for all things Addys.

Where to enter online: https://enter.americanadvertisingawards.com/a/Organizations/04-GSV/Home

Last Call for Entries: Fri. January 16th

American Advertising Awards Gala: Friday February 20th

For questions, please email jeannette@frankelmedia.com

Ugly Sweater December Holiday Social

Join the Advertising Federation of Gainesville Wednesday Dec. 10th at 5:30 p.m. adorned in your ugliest Christmas sweater.

Reasons you should come:

  1. Network with super cool people
  2. Prize awarded for ugliest Christmas sweater
  3. This ‘aint your typical stuffy holiday party
  4. You don’t want to be lame and sit home on a Wednesday night.
  5. It’s for the kids — bring unwrapped toys, books or gift cards for donation.

Pre-pay before Monday Dec 8th to take advantage of these prices:
Members $10
Future Members $15

RSVP to adfed.president@gmail.com

November Luncheon with FPRA – Andy Hopson

Andy HopsonThe Agency: Millennials on the Rise

Andy Hopson, a 30 year agency veteran, recently joined the University of Florida to launch an integrated advertising and public relations agency called, The Agency, that will be housed in the College of Journalism and Communications. The Agency will be led by professionals and staffed by an ever-fresh team of students.

The intent of the endeavor is to create immersive learning opportunities for students who will work in a real world environment for major clients under the direction of seasoned leaders. Hopson aims to establish an international reputation for The Agency by focusing on marketing to Millennials.

A foundation of The Agency will be a Millennial Research Hub that tracks and monitors the behavior and preferences of Millennials as it relates to brand loyalty, how they receive information and what influences them. At the luncheon on November 20, Hopson will describe the vision for The Agency and their progress to date.

Location

Sweetwater Branch Inn (click for directions)
625 E University Ave
Gainesville, FL 32601

September New Members

Please welcome our new member(s) for September:

Houchens Consulting – Mat Houchens founded this company earlier this year. He works with other local and national businesses to help them with their digital marketing strategy. In addition, he also launched a site specifically for finding Gainesville apartments for rent as well. When he’s not busy being a digital master, he loves going to Gator games and spending time with his soon to be wife Lauren and daughter Lacey. Mat is not new to the Gainesville area, in fact he’s been here for his entire life and doesn’t have any plans on leaving anytime soon.

viagra pfizer

Living on a Spare

Breakout your 80’s gear cause it’s gonna be like a totally rad even’t I’m so sure!

Join the AdFed of Gainesville Thursday, Sept 25th for the first annual “Livin’ on Spare” Bowling Fundraiser and tournament. Think your team has what it takes to be this year’s champion? Then let the trash-talk begin!

Prizes will be awarded for:

  • Highest Scoring Team
  • Highest Score (Individual)
  • Lowest Score Team
  • Best Costume (Individual)

Your entry fee includes shoe rental and 2 hours of bowling awesomeness. Splitz has also agreed to extend its happy hour prices through 9 PM to keep the party going. Space is limited so make sure you RSVP and pay online before it sells out.

Other Details:

6:30 PM – Check-in, Networking (friendly-trash-talk)
7-9 PM Tournament
9-9:30PM Awards

Donation:

  • $120 Team of 5-6 People
  • $30 Individuals

Don’t forget, this is a fundraiser to support scholarships and your local AdFed. So even if you haven’t broken out that wallet since MJ found out that Billy Jean was not his lover, go online and register now.

What is a Substitute?

Substitute is a player for the second hour of bowling. For teams only.

August Luncheon: Amber Kapish

Save the date everyone! August 28th will be our next luncheon.

Amber KapishAmber Kapish – Social TV

Social TV is not a trend, it’s a revolution. More screens, higher engagement, and more real-time viewing for TV programs and ads. Amber Kapish will discuss the revolution of “Social TV” and uncover its influence in the traditional media industry and with advertisers worldwide. This discussion will unpack the ways in which social media is changing the traditional television landscape, how customers are engaging in real-time with their favorite TV shows and programs, and will help us understand, as advertisers, how to connect with our target audience through the channels of social media and television combined.

You’ll want to make sure to register early for this month’s luncheon! Amber Kapish is the Corporate Marketing and Social Media Specialist for Cox Media where she is responsible for developing and executing innovative strategies to increase brand awareness and overall engagement on Cox Media’s social platforms. Amber has spoken at various Digital Summits and Ad Clubs across the country, consulting local business owners on their social media strategies and identifying ways to strategically tie social media directly back to current traditional and online advertising.

Date: August 28th, 2014
Time: 11:30 a.m.
Location: Sweetwater Branch Inn
Address: 625 E University Ave, Gainesville, FL 32601 (click for map)

Summertime Social – July 10th Wahoo Seafood Grill

Join the Advertising Federation of Gainesville “AdFed” for July’s monthly program. Come out to see current President, Beth Eng, turn over the keys to the kingdom to incoming President Jenn Norman as we install this year’s board and say goodbye to another great AdFed year! Big things are in store, so stay connected.

This is official notice of the 2014-2015 Executive Committee and Board of Directors, meet  your New Board and while you’re at it buy them a drink when you get there… they’re gonna need it!

President – Jenn Norman

Vice President – Katie Osterhaut

Treasurer – Beth Eng

Secretary – Kinnon Thomas

Membership – KC Tener

Programs Co-Chairs: Nick Deconna & Hector DeValle

Education – Eric Flagg

Public Service – Tom Duffy

Addy  Co-Chair: Jeannette Baer

President Advisory : Nita Chester

Communications : Chad Greene

Digital: Mat Houchens

At – Large: Sue Wagner

July 10th, 2014

 Wahoo Seafood Grill, 3833 NW 97th Blvd

 5:30 until…