Texting for Business: Advancing the Art of Communication


When most of us think about SMS, we envision the (sometimes creatively) abbreviated messages, like “R u on yr way home?”

More than 97% of text messages are opened and read within minutes of receipt. With this many eyeballs on your message, driving your business has never been easier!

Join AAF Gainesville as we host Matt Donovan, founder of txtsignal! Matt will be discussing SMS Marketing and how it is helping advertisers reach and engage hard-to-find audiences.

You don’t want to miss it!

Ticket Information:
$18 – Members
$22 – Future Members

Sweetwater Branch Inn
625 E. University Avenue
Gainesville, FL 32601

Purchase tickets at the door!

From Athletics to Saints: The Art of Rebranding with Aaron Daye


Come join AAF Gainesville as we host Aaron Daye, Multimedia Specialist at Santa Fe College and sole proprietor of Aaron Daye Photography!

Event Details:

Sweetwater Branch Inn
625 E University Avenue
Gainesville, FL 32601

Members: $18
Future Members: $22

AAF Gainesville Luncheon

2015 American Advertising Awards Gala



Our online ticket purchase has closed!
Tickets will be available at the door.

This year the American Advertising Federation’s Gainesville chapter is taking the ADDY’s to new heights. We are taking off and having this year’s annual awards gala at the University Air Center.

In addition to great creative developed locally, ambiance will include a runway, airplane hangar and yes, planes.

Join us Friday, February 26th at 6:30 pm in cocktail attire for an evening filled with award winning local creative. R.S.V.P by February 19th or purchase tickets now!

Professional – $50
Professional (two tickets) – $85
Student – $30

If you’d like a table reserved (10 guests), please let us know!

For more information and to reserve a corporate table, call Hector Del Valle-Sosa at 352-600-5050 or email hector@liquidcreativestudio.com.



Sponsored by Liquid Creative Studio, Cox Communications, Entercom, MARC Radio, The Lodge and Our Town Magazine.

December Holiday Social


Purchase your ticket today!

December Holiday Social

November 19th Luncheon with FPRA – Blurred Lines

Join us for our November program with the Florida Public Relations Association!
We’’ll be talkin’ ‘bout them Blurred Lines with seasoned professionals representing Advertising, Marketing and PR! They will discuss the differences of each discipline, how their roles and responsibilities have changed and cross over from one area to the other and the benefits and challenges it poses. We requested Pharrell as a moderator. He said he’d get back to us, so in the meantime, Steve Shepherd, will step in.


Ryan Frankel, President and CEO
Frankel Media Group

Tom Kelleher, Ph.D., Professor and Chair
Department of Advertising, College of Journalism
and Communications, University of Florida

Nickie Doria, APR, Marketing & Public Relations Coordinator
UF Health Communications

Donna Winchester, Director of Strategic Communications
University of Florida

Chip Skinner, Department of Marketing and Communications Supervisor
Gainesville Regional Transit System/Public Works

Date: Thursday, Nov. 19, 2015
Time: 11:30 a.m.- 1 p.m.
Location: Sweetwater Branch Inn (625 E University Ave., Gainesville, FL 32601)

Tickets are available at the door!

October 22nd Luncheon: Back to the ADDYs


Join AAF Gainesville as we go Back to the ADDYs!

Date: October 22, 2015
Time: 12:00PM
Location: Sweetwater Branch Inn

Mike Weber has turned a tape deck into a time machine to take you Back to The ADDYs. This year the famous date in the future from the movie Back to The Future is here. 2015 was predicted to be a very different world than what we experience today. The same can be said for the changes in advertising.

Past District 4 Governor and National ADDY chair Mike Weber has dug into his archives and is now ready to take you back in time to experience the best in advertising. There is a special emphasis on ADDY winners in the Fourth District and local markets. It’s work that many have never seen since the year it was broadcast. Once you experience past advertising like this, it just might change your future.

Roads? Where we’re going we don’t needs roads. Once we reach 30 frames per second we’re going Back to The ADDYs.

Purchase your ticket today! You don’t want to miss it!

AAF Gainesville Luncheon

September 24th Mixer: Brews with the Board


Your first beer is on us!

Come join AAF Gainesville on September 24th for an after hours mixer with the 2015-16 Board! We’d love to hear what you want to see and get out of AAF this year.

There will be some light hors-d’oeuvres available, as well as a food truck (weather permitting).

Event Information:
September 24th, 2015
First Magnitude Brewery (1220 SE Veitch St, Gainesville, Florida)

Members $10
Future Members $15

Buy your ticket today!

August Luncheon: Looking Through the PERISCOPE





Sweetwater Branch Inn

What if you could see through the eyes of a protester in Ukraine? Or watch the sunrise from a hot air balloon in Cappadocia? While there are many ways to discover events and places, the folks at Periscope realized there is no better way to experience a place right now than through live video.

headshotCathy Hackl is helping brands from across the globe with their Periscope strategy. Come learn more about Periscope and how it’s already starting to be used in the advertising industry.

Early Bird pricing is currently closed. Tickets are still available at the door.

POSITION OPENING: Marketing Assistant at the University of Florida

The University of Florida is hiring a full-time Marketing Assistant.

For more information about this position, visit http://explore.jobs.ufl.edu/cw/en-us/job/492960/marketing-assistant

It’s Officially Official!

AAFGNV_LogoUnveil_2015AdFed Gainesville has some exciting news! We’ve officially changed our name from the Advertising Federation of Gainesville to the American Advertising Federation Gainesville (AAF Gainesville). With this name change also comes a brand new logo!
This is part of AAF National’s initiative to create a strong brand presence across all the the clubs in the nation. You’ll see some new branding rolling out in the upcoming weeks. Our Facebook page link has since been changed to www.facebook.com/AAFGainesville. The board is working hard to get this year planned so be ready for an amazing year with AAF Gainesville!