First Magnitude April Social

first mag

Join us for a networking session at one of Gainesville’s newest breweries, First Magnitude Brewing!

First Beer is on Us!

There will be some light hors-d’oeuvres (finger foods FTW!) as well as food truck available if the weather permits.

Pre-Purchase Below

First Magnitude Social

March Member Luncheon: The Perfect Pitch

Have you ever had aspirations of being a great sales person like George Foreman, Billy Mays or that ShamWow guy? Get ready for The Perfect Pitch! The ultimate speed networking event that will put your professional skills to the test.

This month’s AdFed meeting will be like none other! Get ready to get interactive and meet new people at this month’s luncheon. Put your thinking caps on and we’ll see you on Thursday.

Location & Time for Luncheon

Thursday, March 26th at 12:00 p.m.

Sweetwater Branch Inn (click for directions)
625 E University Ave
Gainesville, FL 32601

Purchase Tickets Now!

AdFed Gainesville Luncheon

Congrats to Our ADDY Winners!

ADDY WinnersBig congratulations are in order for our ADDY winners from last week’s Advertising Awards Gala!

Special shout out to our Best in Show winners: neutral7, Parisleaf and Frankel Media Group for our professional group and Rukmini Poddar for our student group. Well done!

As you may already know, GOLD winners are automatically forwarded to the district competition at no charge to be judged along with other entries from AAF clubs in Florida and the Caribbean.

For SILVER recipients, you can choose to forward your award to the district competition. In order to do so, please respond by Monday, March 2nd at 5PM with your entry code, entry name and company contact to The fee for forwarding your entry is below.

Forward Silver ADDY to District

Certificate Re-prints

Did you win an award and want another copy for yourself and/or your client? Reprints are available at $15 per award. Please email with your entry code, entry name and company contact by Monday at 5 PM in order to have yours reprinted.

Thanks again for your support of the Advertising Federation of Gainesville and the American Advertising Federation.

2015 ADDY Awards Gala – February 20th

ADDY Awards Gala Event

February 20th, 2015 at the Best Western Gateway Grand Event Time: 6:30 p.m. to 10 p.m.

This year’s ADDY Awards Gala Event is one for the ages.  Grab your best Madmen themed outfit and get ready for an award show that Don Draper himself would be amazed by.

Ladies grab your gloves, hat and handbag and come ready to party in your fanciest heels with all the guys looking fly in their suits with skinny ties and fedoras. Not sure what to wear? No worries! We got you covered with our style guide for the night.

So, what exactly are the ADDYs? Thought you’d never ask!

These awards honor the best in local advertising and cultivate the highest creative standards in the industry. Awarded by the American Advertising Federation, the American Advertising Awards®(formally known as The ADDYs) are the nation’s largest advertising competition — over 60,000 entries. Local entries are judged by a distinguished panel of advertising creatives from outside our market. Local winners proceed to the District and, potentially, to National competitions.

January Luncheon with Ryan Frankel and Greg Ash

What do the Superbowl and the ADDY’s have in common? Great advertising of course! And just in time for both, join the Advertising Federation of Gainesville for this month’s luncheon to learn about “Agency Collaboration that Produces Award-Winning Results”

What goes into creating memorable, effective marketing and advertising campaigns? Find out as we welcome speakers Ryan Frankel, Frankel Media Group and Greg Ash, 160/90, as they co-present and answer your questions.

Location & Time for Luncheon

Thursday, January 22nd at 12:00 p.m.

Sweetwater Branch Inn (click for directions)
625 E University Ave
Gainesville, FL 32601

FINAL call for entries is this Friday, January 16th! Packets can still be picked at Frankel Media Group and final entries can be submitted Friday, Jan. 16th from 12-5 p.m. at the Gainesville Sun. Questions? Comments? Concerns? Worried about the deadline? Email

Addy's Info

Addys 2015 – mAdmen Style

Addy season is here. For additional details, please visit the Addy pages on the website. But here are some quick references for all things Addys.

Where to enter online:

Last Call for Entries: Fri. January 16th

American Advertising Awards Gala: Friday February 20th

For questions, please email

Ugly Sweater December Holiday Social

Join the Advertising Federation of Gainesville Wednesday Dec. 10th at 5:30 p.m. adorned in your ugliest Christmas sweater.

Reasons you should come:

  1. Network with super cool people
  2. Prize awarded for ugliest Christmas sweater
  3. This ‘aint your typical stuffy holiday party
  4. You don’t want to be lame and sit home on a Wednesday night.
  5. It’s for the kids — bring unwrapped toys, books or gift cards for donation.

Pre-pay before Monday Dec 8th to take advantage of these prices:
Members $10
Future Members $15


November Luncheon with FPRA – Andy Hopson

Andy HopsonThe Agency: Millennials on the Rise

Andy Hopson, a 30 year agency veteran, recently joined the University of Florida to launch an integrated advertising and public relations agency called, The Agency, that will be housed in the College of Journalism and Communications. The Agency will be led by professionals and staffed by an ever-fresh team of students.

The intent of the endeavor is to create immersive learning opportunities for students who will work in a real world environment for major clients under the direction of seasoned leaders. Hopson aims to establish an international reputation for The Agency by focusing on marketing to Millennials.

A foundation of The Agency will be a Millennial Research Hub that tracks and monitors the behavior and preferences of Millennials as it relates to brand loyalty, how they receive information and what influences them. At the luncheon on November 20, Hopson will describe the vision for The Agency and their progress to date.


Sweetwater Branch Inn (click for directions)
625 E University Ave
Gainesville, FL 32601

September New Members

Please welcome our new member(s) for September:

Houchens Consulting – Mat Houchens founded this company earlier this year. He works with other local and national businesses to help them with their digital marketing strategy. In addition, he also launched a site specifically for finding Gainesville apartments for rent as well. When he’s not busy being a digital master, he loves going to Gator games and spending time with his soon to be wife Lauren and daughter Lacey. Mat is not new to the Gainesville area, in fact he’s been here for his entire life and doesn’t have any plans on leaving anytime soon.

Livin’ on a Spare Bowling Fundraiser 9/25/14

Living on a Spare

Breakout your 80’s gear cause it’s gonna be like a totally rad even’t I’m so sure!

Join the AdFed of Gainesville Thursday, Sept 25th for the first annual “Livin’ on Spare” Bowling Fundraiser and tournament. Think your team has what it takes to be this year’s champion? Then let the trash-talk begin!

Prizes will be awarded for:

  • Highest Scoring Team
  • Highest Score (Individual)
  • Lowest Score Team
  • Best Costume (Individual)

Your entry fee includes shoe rental and 2 hours of bowling awesomeness. Splitz has also agreed to extend its happy hour prices through 9 PM to keep the party going. Space is limited so make sure you RSVP and pay online before it sells out.

Other Details:

6:30 PM – Check-in, Networking (friendly-trash-talk)
7-9 PM Tournament
9-9:30PM Awards


  • $120 Team of 5-6 People
  • $30 Individuals

Don’t forget, this is a fundraiser to support scholarships and your local AdFed. So even if you haven’t broken out that wallet since MJ found out that Billy Jean was not his lover, go online and register now.

What is a Substitute?

Substitute is a player for the second hour of bowling. For teams only.