Archive | May 13, 2013

Member Profile: Chad Greene

AdFed Membechad-greenership

Infinite Energy has been a member of the Advertising Federation of Gainesville for the past two years. When Greene was a fairly new hire at the company’s fledgling marketing team, he expressed interest in becoming involved with ADDYs, an advertising design competition held every year by AdFed. He promised his director he we would win awards.

In their first ADDYs awards show, Infinite Energy took home the “2012 Best of Show Print” for Infinite Energy’s Corporate Brochure. In the past two years, they have won five ADDYs Awards overall. Last year, the company received the “Judges Choice” for their Market Specific Multi Family Brochure.


Background 

Chad Greene graduated with a Bachelor of Fine Arts in Electronic Media from the University of Florida in Gainesville, FL.  After graduation, he studied Computer Art and Animation at the School of Communication Arts in Raleigh, NC.

He joined the marketing team at Infinite Energy as a Marketing Coordinator. After about six months, he became the Creative Manager for the company, where he establishes creative direction for print, online and other advertising mediums, internal and external, to insure that the collateral meets business objectives and advances the Infinite Energy brand.

 Infinite Energy

Infinite Energy was founded in Florida in 1994, and is an innovative supplier for retail and wholesale energy. The company provides natural gas here in Florida, as well as Georgia, New York, and New Jersey, and both electricity and natural gas in Texas.

Career Highlights

As a student at the University of Florida, Greene spent a lot of time at the Samuel P. Harn Museum.  He had the opportunity to design the Harn’s website in 2004 and won a Gold ADDYs Award for it. Greene won the “Interactive Media for Flash” award, after he made the website using Adobe Flash, a software that creates motion graphics.

 Breathing Things to Life

Greene says what he loves most about his career is taking a concept or idea and breathing life into it. He looks forward to seeing his teammates’ faces when they see their ideas come to fruition. Greene says it is amazing to take an idea on a piece of paper and turn it into something that makes people respond. He says extreme attention to detail is the difference between good design and great design.

 Published by Nasim Bowlus,   AdFed Public Relations Volunteer

Nasim is a Photographer at WCJB TV20 / Gainesville CW10