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Message from the President

The 2012-13 Adfed year came to a close this month with a fun social at Vellos Brickstreet Grill and installation of your new board for 2013-14.   We accomplished so many exciting thinADFED1g this past year.  A few things that will make our club operations run smoothly for years to come include, cleaning up our membership directory for communications, dues and online.  Our Social Media efforts have generated increased awareness for our club and relationships with our local media.  And our members are saving time with our credit card processing at events and online.

A few more accomplishments include, new active and corporate members and our programs this year were elevated with high profile speakers and webinars for education and professional development

Our two main programs each year are Media Auction and the ADDY competition.  Both events were great successes with a positive return allowing us to continue funding of our Scholarship program with the UF Advertising Department and the Santa Fe College Digital Media Department.

Along with our membership volunteers, each of your board members has contributed to this successes and I want to thank all of you for your time and support given to our club to promote the advertising industry in our community.

I am looking forward to serving another year as your president and working with our New Board to continue achieving the goals of our organization with a focus on professional development and supporting education for the future of advertising.

We say good bye to a few dedicated board members that have served many years but they are not allowed to move to Hawaii so they will still be involved with adfed.  Thank you, Jorge, Jeannette, James, John and Katie for your many years of service.

Now we welcome back a few members and announce a few new board members that actually represent the new corporate members that joined in the last year and a returning board member from a few years ago.  Kathy Staffa, Secretary, Nick DeConna Programs Chair, Eric Flagg Education Chair, Tom Duffy Public Service Chair and Hector DeVall ADDY Chair.  Returning Jennifer Norman President Elect, Kinnon Thomas Treasurer, Susan Meurlott Membership, Sue Wagner President Advisory and Wes Lindberg Communications.

Please welcome your new board and speak to each of them and find out about volunteer opportunities there are for the upcoming year.

Stay connected for updates on our events and programs.  Mark your calendars for the weekend of Sept 6 – 9th.

FREE Digital Resource Guide from the National AAF Conference

AAF Digital GuideWe couldn’t attend the amazing AdAmerica AAF Conference in Phoenix, but we can download the free Digital Resource Guide, featuring interviews, trends and best practices from some of the most influential minds in digital advertising!   As a member of Adfed Gainesville, you receive all the benefits of the National AAF.   Download the resource guide now for great interviews with professionals from FedX, Universal McCann and the creative minds behind the Allstate campaigns.

Member Profile: Chad Greene

AdFed Membechad-greenership

Infinite Energy has been a member of the Advertising Federation of Gainesville for the past two years. When Greene was a fairly new hire at the company’s fledgling marketing team, he expressed interest in becoming involved with ADDYs, an advertising design competition held every year by AdFed. He promised his director he we would win awards.

In their first ADDYs awards show, Infinite Energy took home the “2012 Best of Show Print” for Infinite Energy’s Corporate Brochure. In the past two years, they have won five ADDYs Awards overall. Last year, the company received the “Judges Choice” for their Market Specific Multi Family Brochure.


Chad Greene graduated with a Bachelor of Fine Arts in Electronic Media from the University of Florida in Gainesville, FL.  After graduation, he studied Computer Art and Animation at the School of Communication Arts in Raleigh, NC.

He joined the marketing team at Infinite Energy as a Marketing Coordinator. After about six months, he became the Creative Manager for the company, where he establishes creative direction for print, online and other advertising mediums, internal and external, to insure that the collateral meets business objectives and advances the Infinite Energy brand.

 Infinite Energy

Infinite Energy was founded in Florida in 1994, and is an innovative supplier for retail and wholesale energy. The company provides natural gas here in Florida, as well as Georgia, New York, and New Jersey, and both electricity and natural gas in Texas.

Career Highlights

As a student at the University of Florida, Greene spent a lot of time at the Samuel P. Harn Museum.  He had the opportunity to design the Harn’s website in 2004 and won a Gold ADDYs Award for it. Greene won the “Interactive Media for Flash” award, after he made the website using Adobe Flash, a software that creates motion graphics.

 Breathing Things to Life

Greene says what he loves most about his career is taking a concept or idea and breathing life into it. He looks forward to seeing his teammates’ faces when they see their ideas come to fruition. Greene says it is amazing to take an idea on a piece of paper and turn it into something that makes people respond. He says extreme attention to detail is the difference between good design and great design.

 Published by Nasim Bowlus,   AdFed Public Relations Volunteer

Nasim is a Photographer at WCJB TV20 / Gainesville CW10

Scholarships Awarded to SFC Digital Media Students

The American SF CollegeAdvertising Federation is a national professional organization dedicated to promoting excellence in our industry. 

The Adfed of Gainesville follows the same mission to promote advertising excellence in our own community.

A priority for us is education and helping support future leaders in the advertising industry.

Our scholarship program was created in honor of a dedicated member of adfed, Sue Dixon Smith and is designed to assist deserving students and foster leadership, service, determination, commitment and creativity.

Students receiving scholarships from Adfed of Gainesville were chosen based these characteristics, their 4.0 grade point average and their outstanding extracurricular work within the Digital Media Program.

We are proud and honored to award scholarships to the following Santa Fe College Digital Media Students:

left to right – Anna Horton, Julie Harris, Thea Nalls, Chris Wright, Danielle Heslup, (Eric Flagg – DMT coordinator), (Beth Eng – AdFed President), (Kinnon Thomas – AdFed Treasure),  Baylee Adams,  Coral Boyd and Stephen Patterson – not present.


Member Profile: Eric Flagg

eric profile picThe Advertising Federation would like to spotlight, Eric Flagg.  Flagg joined the AdFed of Gainesville this year. His first big event with the organization was the 2013 ADDY Awards. Every year, the judging for this event is held at the Digital Media Technology and Graphic Design Department at Santa Fe College, which is also where Flagg works. This year, he was very excited to see one of his graphic design students, Danielle Heslup, win the “Best of Show” Award for graphic design in the student category.


Flagg obtained his bachelor’s degree in Environmental Science and his master’s degree in Mass Communication from the Documentary Institute that used to be at the University of Florida. Previously, Flagg was a professor and former Department Chair of the Digital Film and Video program at the Art Institute of Jacksonville.

Occasionally, Flagg teaches as an adjunct instructor at the University of Florida’s College of Journalism and Communications. His current role though is Digital Media Technology Coordinator at Santa Fe College. As Coordinator, he assists in developing and maintaining the curriculum for the multimedia and graphic design tracks of the Digital Media Technology department. He makes sure students stay up to date with multimedia and design software, as well as professional skills needed to enter the workforce. In the program, they learn practical tech-skills using Adobe Creative Suites for graphic design , video production, motion graphics, and 3D graphic animation skills. They also obtain a foundation in advertising design, theory, and the history of how advertising design trends have evolved.

Career Highlights  

Flagg not only enjoys helping students prepare for careers in digital media, but he says it is pleasing to see students’ passion for their work. He says they freely express themselves using creativity and that throughout the program, they develop their critical thinking skills. He looks forward to seeing his students succeed.

Using Video for International Issues  

Flagg is also involved with the Graphic Design Student Association at Santa Fe College. Through the organization, he and the students are helping a local non-profit organization develop educational media. Their mission is to help young children in Uganda who were born HIV-positive and help them understand how to administer their own preventative medications so that they can have a higher quality of life.

Jellyfish Smack Productions  

Flagg was a traveling environmental consultant for almost ten years before becoming a documentary filmmaker. He co-founded a production company called Jellyfish Smack Productions with his colleague Isaac Brown. His strong niche in environmental education has helped him produce numerous documentary films, commercials and educational videos.

Susan Dixon Smith Memorial Scholarship Announced

UF J LogoAdfed’s mission includes supporting education and leadership in the field of Advertising and we congratulate Margaret Teach for being awarded the Susan Dixon Smith Memorial Scholarship for the 2013-14 year. Thank you to all of our members and supporters for funding this scholarship. Media Auction 2013 will continue to support our scholarship program. Details to be announced soon….

Local Member wins ADDY at District

Congratulations to member Chad Paris at Parisleaf and his team for winning a Silver ADDY at the District Competition.   Parisleaf’s entry in the Digital Advertising category, Unity College, won a Gold ADDY at the local competition held in February and was forwarded to the District Competition which was judged March 9th. addy logoThe 2013 District ADDY Awards Gala will be held Saturday, April 20 in Jacksonville.  Parisleaf will be recognized for their Silver ADDY and we are proud to have them represent Adfed of Gainesville.  PL Logo Web White Bckgrd

And the 2013 Addy Awards winners are……

Thank you to all the students, professionals and volunteers who took part in the 2013 Addy Awards. We’ve put together a special video to acknowledge the winners. Congratulations, excellent work!

The JAG Agency Hires New Media AE


Jag Agency

The Jag Agency, Inc. hires a new addition to its staff, Susan Meurlott as a Media Account Executive.  The full service advertising, marketing and public relations firm’s continued client growth and interactive development push have created the need for additional personnel.

Susan Meurlott Jag AgencyMeurlott’s responsibilities will include creating, implementing and monitoring marketing plans and media strategy for the company’s wide range of clients.  She began her career in advertising with Cox Media in Gainesville as a Media Consultant, handling a large base of local and regional accounts.  Her strong and proven background brings over 10 years of expertise and experience to the agency and its clients.

“We’re delighted to welcome Susan to the JAG team,” said Tricia Garzon, President and Owner of The JAG Agency.  “I believe strongly in adding great people that will enhance the high level of service we deliver.  Susan will be a real asset to our clients and our company.”


Members Compete at District ADDYs

The Advertising Federation of Gainesville hosted the Annual ADDY Awards Gala, Friday, Feb. 15th at the Best Western Gateway Grand honoring creative excellence in advertising.

Local ADDY Award Winners will represent Gainesville and Ocala at the AAF Fourth District competition in Jacksonville, April 20th.

“ADDY winners will be competing against some of the most creative talent in Florida and the Caribbean,” says Beth Eng, president. “We are proud to represent Gainesville and Ocala with this year’s creative.”

The ADDY Awards is the advertising industry’s largest and most representative competition, attracting more than 50,000 entries every year in local ADDY competitions across the United States.  The Gainesville ADDY Competition awarded both Professionals and Students in various categories of advertising and creative.