Archive | News & Announcements RSS feed for this section

Glidden® Paint Brand Sponsors 2013 National Student Advertising Competition

WASHINGTON DC – For the 40th annual National Student Advertising Competition (NSAC), the American Advertising Federation (AAF) is excited to announce the Glidden® paint brand as the 2013 client sponsor.  Part of AkzoNobel, the world’s largest paint and coatings company, Glidden is a well respected paint brand serving the do-it-yourself (DIY) and professional markets.

The competition requires AAF college chapter members to develop a 32-page marketing campaign and 20-minute presentation in response to a real-world case study co-authored by the Glidden brand and the AAF Academic Division.  The case study will focus on the Glidden brand as it relates to increasing customer awareness at Walmart stores and driving purchasing behavior among the various Glidden products that are available at the retailer’s 3,200+ stores across the country.  Each student team will first participate at the district level, and then winning teams will advance to the national level.  Student teams will pitch their campaign to a judging panel selected by the sponsor during the AAF’s National Conference, the annual ADMERICA!, to be held in Phoenix, Arizona, June 5-8, 2013.

”We’re excited to be tapping into some of the country’s brightest, most creative and innovative student marketers to help us address this real opportunity for the Glidden brand,” said Rob Horton, vice president of North American marketing for AkzoNobel, makers of Glidden paint. “The opportunity to communicate Glidden’s brand message to the more than 120-million people who visit a Walmart store each week has endless possibilities; the challenge, though, is for the students to hone in our target audience and deliver a breakthrough marketing strategy that inspires and drives action.”

The AAF has 15 districts with over 200 college chapters represented.  Last year, 152 AAF college chapters competed at the district level, and it is anticipated that that number will increase in 2013.

“Having the Glidden brand as our NSAC sponsor will be a new challenge for our college chapter members since the program has not had a client in this category before.  Paint products are highly relevant to the millennial market with it being a top of mind home décor option for dorm rooms, apartments, and even possibly, first home purchases.  We look forward to having our students help Glidden build the type of brand loyalty that will stay among this core market as they transition through their lives,” states Constance Cannon Frazier, Chief Operating Officer, AAF.

The AAF and client sponsor are anxious to see what new innovative ideas the students have in store to target the millennial market.  Year after year, the quality of work and level of creativity surpasses the previous year, and sponsors have been known to implement the ideas generated by these impressive, high-caliber student teams.

To learn more about how to start an AAF college chapter and participate in the NSAC, please visit

About Glidden® paint

The Glidden® paint brand offers a rich tradition of innovation and color inspiration, having consistently embodied quality and performance for generations of customers. From the first latex paints that were developed and marketed under the Glidden brand decades ago, to today’s broad assortment of versatile paints, Glidden paint makes it easy for consumers and paint contractors alike to turn inspiration into action and add color to people’s lives. Available nationwide at The Home Depot, Walmart, company-owned Glidden Professional Paint Center stores and other fine retailers. Glidden paint is a brand of AkzoNobel, the world’s largest paint and coatings company.

About AkzoNobel’s North American Decorative Paints Business 

Within its North American Decorative Paints business, AkzoNobel produces a portfolio of well-respected brands, including Glidden®, Glidden Professional™, Dulux®/Bétonel®, CIL®, Sico®, Ralph Lauren® and Devoe® paints; Flood®, Sikkens® and Synteko® wood care products; plus LIQUID NAILS® adhesives and Mulco® adhesives and caulks. Products are sold through company stores, national retail outlets, distributors and independent dealers throughout the region as well as exported internationally.

Ralph Lauren® is owned by PRL USA Holdings, Inc. and used under license.

About the American Advertising Federation

The American Advertising Federation (AAF), the nation’s oldest national advertising trade association, and the only association representing all facets of the advertising industry, is headquartered in Washington, D.C., and acts as the “Unifying Voice for Advertising.” The AAF also has 15 district operations, each located in and representing a different region of the nation. The AAF’s membership is comprised of nearly 100 blue chip corporate members comprising the nation’s leading advertisers, advertising agencies, and media companies; a national network of nearly 200 local federations, representing 40,000 advertising professionals, located in ad communities across the country; and more than 200 AAF college chapters, with over 6,500 student members. The AAF operates a host of programs and initiatives including the Advertising Hall of Fame, the ADDY Awards, the National Student Advertising Competition, the Mosaic Center on Multiculturalism, and summer Ad Camps for high school students in Chicago and Washington.  For more information on the full range of AAF programming, visit the AAF’s website at

2013 Membership Renewal

It’s time to renew your membership for 2013. Here are the fees:

Individual – $80.00
Small Business – 2-3 members are $60 each.
Corporate – 4+ members are $50.00 each.

Renewal applications and invoices were mailed at the end of 2012. Contact Membership Chair – Susan Meurlotte ( to update your membership.

Mail payment to Adfed Gainesville, P.O. Box 358869, Gainesville, FL 32635 or by Paypal below: 

To pay via Paypal, choose your membership below and hit the “Subscribe” button. All fees below are the same for renewals.

Membership Levels

Introducing your 2012 – 2013 Board

The adfed of Gainesville’s new board has been installed and we are ready to work hard and play hard.  Expect great things to happen in 2012-2013!  Please welcome new board members, Eunice Coughlin, Social Media Chair and Susan Meurlott, Membership Chair.   Keep checking the website and Facebook for updates on all our events and news.

Public Service Projects

We are looking for a few awesome, fun and talented people to help lead the 2012-2013 public service committee. This year will start with our ongoing project in support of the Arbor House and our continuous support of the American Cancer Society’s Making Strides Against Breast Cancer fund-raising events. We will also participate in ACEL’s Champions for Charity Kickball Tournament, plus two other great causes. Please contact me if you are interested in helping!

James Bozeman, Public Service Chair or

In Support of the Arbor House

The public service committee for Advertising Federation of Gainesville’s year 2012 – 2013 will continue the on going project of doing an ad campaign for Arbor House of Gainesville. Arbor House is a residential program for women 18 years and older who need assistance during and after crisis pregnancies. They are breaking the circle of poverty two at a time. In addition to Arbor House, the public service committee will work with several non profits in the community to assist them in getting public service message written and recorded for broadcast. The public service committee will continue to participate in several programs that will benefit the American Cancer Society. To volunteer for the public Service committee email James Bozeman at


Social Media for Social Good: Joint Luncheon with FPRA

Social Media for Social Good

Brian Cox, United Way Worldwide


Are you looking for fresh ideas or answers to your social media problems? It’s time to rev up your social media machine for the summer. Brian Cox oversees Online Engagement for United Way Worldwide. In this role he is responsible for managing, executing and innovating online and in social space.

Before joining United Way in 2011, Brian’s professional history was political, and he is a self-described “political junkie.” He graduated Northeastern University in Boston with a degree in political Science and served in several capacities for the late Senator Edward M. Kennedy of Massachusetts.

Subsequently, Brian moved to Washington, DC where he assisted Senator Charles E. Schumer of New York in raising funds for the Democratic Senatorial Campaign Committee in the 2008 cycle.

Just before coming to United Way, Brian was on the ballot himself in 2010, as a candidate for Advisory Neighborhood Commissioner to represent his Capitol Hill neighborhood on DCs Neighborhood Commission. Applying his passion for community organizing with his interest online outreach, Brian ran a hard fought campaign against a several-term incumbent, but ultimately lost that election by seven votes, far less than 1% of the total votes cast.

When: Thursday, May 17th, 2012 @11:30 – 1PM

Where: Sweetwater Branch Inn, Gainesville

Cost: $18 for members, $20 non-members

Please RSVP to by May 14th.

Wacky Wednesday! Social

It’s time to get Wacky again at this month’s Advertising Federation Wacky Wednesday Social. Come and network with the areas best advertising and marketing professionals! Don’t forget your business card as we will be drawing a gift card to Albert’s Bar & Restaurant- a $75 value!

Date: June 20th, 5:30PM-7PM

Where: Albert’s (2Bits Lounge) at the Hilton on 34th.

Cost: $5 members $7 Non-members

Appetizers and your first drink are free!
RSVP to:

March 29th Speaker, Tommy Hobin

So you have a website. Now What? Are the right people visiting? Are they staying on your site long enough? What’s your conversion rate? If you don’t know the answers to these questions (and more importantly don’t know what they  mean) join us for the next Ad Fed lunch featuring Tommy Hobin. Tommy will provide an in-depth overview of the power of using Google Analytics. Learn which online marketing efforts are working, and which ones are not, so you can better allocate your budget to the ones that work!

Have a website? Find out how your visitors (and potential customers) are using it.
An e-commerce site? Discover how to close more sales using analytics tools.
Using social media like Facebook and Twitter? Evaluate which of these sources generates better leads and sales.

Topics discussed include:

  • The story of analytics
  • How to understand the basics
  • What great tools are available
  • How to take action based on your website’s analytics

Bio: Tommy  holds a Masters Degree in Digital Marketing from Full Sail University. He is also Founder and Owner of Mind Jar Media, a Jacksonville-based Digital Marketing Agency offering search engine optimization, pay-per-click advertising, social media training and website analytics. Mind Jar Media is one of the few agencies backed by both experience and education in traditional and Digital Marketing.

See Tommy’s personal invitation HERE.   [Video]

When: March 29th — Noon

Where: Sweetwater Branch Inn

RSVP: by March 22 to ensure a seat.



WCJB’s Coverage of the ADDY’s [video]

Wacky Wednesday Social!

Wacky Wednesday!


Join the Advertising Federation of Gainesville as we get wacky on Wednesday, April 25th. Come and network with the area’s best Advertising and Marketing Professionals and enjoy drinks and appetizers!


Please RSVP to by Monday, April 23rd.



[4.25.12], 5:30 p.m. – 7:00 p.m.

Cost: $5 for Members, $7 non-members


Welcome, 2012!

Standing at the starting gates of a new year, we take a look back at the year that was and what a year it was! This past year our organization achieved several firsts and some great moments in our continuous effort to increase the value of your membership.


For our speakers series first we brought you in September Emmy Award winner Steve Lance, currently partner, author and lecturer at PS Insights and past Chairman of Unconventional Wisdom in New York (now, how is that for a title!).

Steve LanceHis commercials for SportsChannel won One Show and Andy Awards and his work for WBZ-TV won an Emmy Award for Best Station News Campaign with his “The More You Know” campaign, for which he conceived the format and wrote the first 17 spots.

Steve established Unconventional Wisdom in 1989 with his partners Norman Siegel and Jeff Woll, serving the marketing, advertising & communications needs of such clients as The Discovery Channel, TLC, Animal Planet, Discovery Communications, Inc., Food TV, The Travel Channel, The Hallmark Channel, National Geographic Channel, PBS, Hyperion Solutions, Yankelovich Partners, Burson-Marsteller, Citizen Watch and Crest Toothpaste.

We had heard Steve at a District Adfed conference and liked his presentation “Marketers Are from Mars, Creatives from Venus, and How to Solve Your Earthly Problems” so much that we simply had to share it with you all. I hope you caught it.


For our AdFed/FPRA joint lunch in November, we invited Chipp Walters, who came to us from Austin, TX. Chip made a great presentation on the power of combining different cutting edge communication technology for long distance collaboration. Chipp showed how he creates communication strategies for his employees and himself in the Shafer Walters Group, using a set of  “shadow tools.” Some of the tools are public, some are proprietary. The presentation highlighted many techniques and demonstrated how they are done.

Chipp Walters graduated with a Masters of Industrial Design from North Carolina State University where he was honored as the first Industrial Designer selected for the distinguished alumni award. Over the years, he has designed products for many top tier manufacturers, including Nasa, Apple, IBM, Texas Instruments, Compaq, HP, Sony, Toshiba and many others.

Though classically trained in design, he taught himself programming and system architecture and now runs a company which consults, designs and builds full scale customer engagement platforms for the Internet.

You can look more into Chip’s amazing work at and at

And you can join his linkedin group to learn more about the video scribing technology he presented at Video-Scribing.


And this last September we had our second annual movie event at the Red Onion on 39 Avenue. This year we showed Helvetica, much enjoyed by everyone.

Thanks to our Events and Programs duo, Katie Johns-Hupp and Jenn Norman!


The Advertising Auction

This year we inaugurated a new chapter in the history of our club. Our Communications Committee was reorganized into a digital media section and a social media section. The results have been amazing and we have been able to provide you with more engaging and timely information.

One of our first tests for the digital media folks was adding an exciting virtual component to our Advertising Auction. It was a challenging undertaking and it took a ton of work, but it was made possible thanks to the work of our two digital wizards, Robert Davidson and Wes Lindberg and the stubborn insistence of Rose Sierra, our Auction chair. We tested the concept, worked pretty well and we expect to have an even better version for you next year


Digital Media Communication

Our web site went through a major redesign and last June we rolled out the new and improved Advertising Federation of Gainesville web site, redesigned from the ground up by Jeff Stevens and maintained by Robert and Wes. Thanks to this new design, we are able to bring you more timely information in our blog postings.

To complement our new blog, Jeannette Baer, our Social Media chair, has been busy putting together different social media efforts to bring you in different ways and platforms news and conversations about our fair City of Gainesville and the advertising and marketing universe. Our Facebook page is getting a lot of traffic (remember it is there to serve you: if you have a job opening, exciting news, etc. let Jeannette know), and our The AdFed of Gainesville Daily and our new Twylah Page give you daily update on most exciting cybersphere conversations that may concern you and your clients.



But the crowning moment for our digital efforts is coming right up with the 2012 ADDYs!

Our traditional Winners Book (yes, that booklet you picked up at the gala and quickly misplaced somewhere in your office) will be replaced with an online digital ‘winners book’, completely interactive, where you can look up your winning entry (the actual entry, not just your name with the title) and where you can refer your client to. “Yes, Mr. Bigwig, the video we designed for you won a gold ADDY this year, you can go see it at XYZ, tell your clients. “

The new digital winners book will be unveiled at this year ADDY Gala, Friday February 10 and will go online right after that.

And talking about the ADDY Gala, that is undergoing a major overhaul, too.  This year theme will be the ADDY Game Day. We will put together a Sports Bar, TV screens and all, and instead of calling out the winners, there will be several screens where you will see a loop of the winners’ projects. Of course there will also be 5 computer stations where you and your friends will be able to look up your winning entries. The ambience will be relaxed, with lots of time to connect, talk and celebrate this past year production.

And this year will introduce our new local only awards, the wOw Amazing Creative awards. You will receive information on how to enter this new competition with your ADDY packets, or visit

Don’t forget the Free ADDY Workshop, Wednesday January 11 from 8 to 9 am at New Horizons, in their new location at 6933 NW 4th Blvd.



Public Service

Ahead of us this spring, we are looking forward to our public service campaign. This year, Karen Wolfstead and James Bozeman, our Public Service co-chairs, have adopted the Arbor House as our public service initiative. These folks do an amazing job on behalf of homeless unwed mothers and deserve our support. We will coordinate a campaign for the organization and give all members and our local advertising and design students an opportunity to support this worthy cause.  We will need your support and help, so if you would like to help please shoot Karen or James an email.


Come Join the Fun

So it has been a busy Advertising Federation of Gainesville year and we are looking ahead to another flurry of achievements in 2012. So please come join us to keep our local federation a leader in the District Four. If you would like to join our Board for the coming year, just shoot me an email to