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And the 2013 Addy Awards winners are……

Thank you to all the students, professionals and volunteers who took part in the 2013 Addy Awards. We’ve put together a special video to acknowledge the winners. Congratulations, excellent work!

The JAG Agency Hires New Media AE


Jag Agency

The Jag Agency, Inc. hires a new addition to its staff, Susan Meurlott as a Media Account Executive.  The full service advertising, marketing and public relations firm’s continued client growth and interactive development push have created the need for additional personnel.

Susan Meurlott Jag AgencyMeurlott’s responsibilities will include creating, implementing and monitoring marketing plans and media strategy for the company’s wide range of clients.  She began her career in advertising with Cox Media in Gainesville as a Media Consultant, handling a large base of local and regional accounts.  Her strong and proven background brings over 10 years of expertise and experience to the agency and its clients.

“We’re delighted to welcome Susan to the JAG team,” said Tricia Garzon, President and Owner of The JAG Agency.  “I believe strongly in adding great people that will enhance the high level of service we deliver.  Susan will be a real asset to our clients and our company.”


Members Compete at District ADDYs

The Advertising Federation of Gainesville hosted the Annual ADDY Awards Gala, Friday, Feb. 15th at the Best Western Gateway Grand honoring creative excellence in advertising.

Local ADDY Award Winners will represent Gainesville and Ocala at the AAF Fourth District competition in Jacksonville, April 20th.

“ADDY winners will be competing against some of the most creative talent in Florida and the Caribbean,” says Beth Eng, president. “We are proud to represent Gainesville and Ocala with this year’s creative.”

The ADDY Awards is the advertising industry’s largest and most representative competition, attracting more than 50,000 entries every year in local ADDY competitions across the United States.  The Gainesville ADDY Competition awarded both Professionals and Students in various categories of advertising and creative.


Congratulations to our member The Jag Agency on their expansion:  “Matt Hunter was recently named creative services director for WCJB TV20. Hunter, who most recently served as president and owner of Glory Road Media, has over 16 years of experience in the television advertising industry as a producer and media buyer. Jag Agency.”  Gainesville Sun – Monday February 11, 2013


addy logoTake a walk down the Red Carpet at this year’s ADDY Awards Gala, Friday February 15th at the Best Western Gateway Grand.  Enjoy cocktails and socializing starting at 6p and then we Celebrate and Recognize this year’s creative work from North Central Florida.

Check out the creative work from both Students and Professionals in the Digital Gallery.  And then we announce the Winners of ADDY Awards in every category.  Tickets are only $35 for admission and includes a great buffet of delicious food.

RSVP to to reserve your ticket at the door or purchase your 2013 Addy’s Gala ticket using Paypal. Just click “Buy Now” button below.



Welcome to New Members in 2013

Welcome to our New Members, Chad Paris and team from  Parisleaf Printing and Design.  Parisleaf offers a carbon negative solution for all of your company’s print and web design needs. These members are Green! Planting thousands of trees each year.  Helping us all become carbon neutral.  PL Logo Web White Bckgrd


Liquid Creative Studio

Welcome New Members!

Liquid Creative StudioWe are excited to welcome new members from Liquid Creative Studio, April Shroeder, Hector DelValle and Angela Doughty.

Glidden® Paint Brand Sponsors 2013 National Student Advertising Competition

WASHINGTON DC – For the 40th annual National Student Advertising Competition (NSAC), the American Advertising Federation (AAF) is excited to announce the Glidden® paint brand as the 2013 client sponsor.  Part of AkzoNobel, the world’s largest paint and coatings company, Glidden is a well respected paint brand serving the do-it-yourself (DIY) and professional markets.

The competition requires AAF college chapter members to develop a 32-page marketing campaign and 20-minute presentation in response to a real-world case study co-authored by the Glidden brand and the AAF Academic Division.  The case study will focus on the Glidden brand as it relates to increasing customer awareness at Walmart stores and driving purchasing behavior among the various Glidden products that are available at the retailer’s 3,200+ stores across the country.  Each student team will first participate at the district level, and then winning teams will advance to the national level.  Student teams will pitch their campaign to a judging panel selected by the sponsor during the AAF’s National Conference, the annual ADMERICA!, to be held in Phoenix, Arizona, June 5-8, 2013.

”We’re excited to be tapping into some of the country’s brightest, most creative and innovative student marketers to help us address this real opportunity for the Glidden brand,” said Rob Horton, vice president of North American marketing for AkzoNobel, makers of Glidden paint. “The opportunity to communicate Glidden’s brand message to the more than 120-million people who visit a Walmart store each week has endless possibilities; the challenge, though, is for the students to hone in our target audience and deliver a breakthrough marketing strategy that inspires and drives action.”

The AAF has 15 districts with over 200 college chapters represented.  Last year, 152 AAF college chapters competed at the district level, and it is anticipated that that number will increase in 2013.

“Having the Glidden brand as our NSAC sponsor will be a new challenge for our college chapter members since the program has not had a client in this category before.  Paint products are highly relevant to the millennial market with it being a top of mind home décor option for dorm rooms, apartments, and even possibly, first home purchases.  We look forward to having our students help Glidden build the type of brand loyalty that will stay among this core market as they transition through their lives,” states Constance Cannon Frazier, Chief Operating Officer, AAF.

The AAF and client sponsor are anxious to see what new innovative ideas the students have in store to target the millennial market.  Year after year, the quality of work and level of creativity surpasses the previous year, and sponsors have been known to implement the ideas generated by these impressive, high-caliber student teams.

To learn more about how to start an AAF college chapter and participate in the NSAC, please visit

About Glidden® paint

The Glidden® paint brand offers a rich tradition of innovation and color inspiration, having consistently embodied quality and performance for generations of customers. From the first latex paints that were developed and marketed under the Glidden brand decades ago, to today’s broad assortment of versatile paints, Glidden paint makes it easy for consumers and paint contractors alike to turn inspiration into action and add color to people’s lives. Available nationwide at The Home Depot, Walmart, company-owned Glidden Professional Paint Center stores and other fine retailers. Glidden paint is a brand of AkzoNobel, the world’s largest paint and coatings company.

About AkzoNobel’s North American Decorative Paints Business 

Within its North American Decorative Paints business, AkzoNobel produces a portfolio of well-respected brands, including Glidden®, Glidden Professional™, Dulux®/Bétonel®, CIL®, Sico®, Ralph Lauren® and Devoe® paints; Flood®, Sikkens® and Synteko® wood care products; plus LIQUID NAILS® adhesives and Mulco® adhesives and caulks. Products are sold through company stores, national retail outlets, distributors and independent dealers throughout the region as well as exported internationally.

Ralph Lauren® is owned by PRL USA Holdings, Inc. and used under license.

About the American Advertising Federation

The American Advertising Federation (AAF), the nation’s oldest national advertising trade association, and the only association representing all facets of the advertising industry, is headquartered in Washington, D.C., and acts as the “Unifying Voice for Advertising.” The AAF also has 15 district operations, each located in and representing a different region of the nation. The AAF’s membership is comprised of nearly 100 blue chip corporate members comprising the nation’s leading advertisers, advertising agencies, and media companies; a national network of nearly 200 local federations, representing 40,000 advertising professionals, located in ad communities across the country; and more than 200 AAF college chapters, with over 6,500 student members. The AAF operates a host of programs and initiatives including the Advertising Hall of Fame, the ADDY Awards, the National Student Advertising Competition, the Mosaic Center on Multiculturalism, and summer Ad Camps for high school students in Chicago and Washington.  For more information on the full range of AAF programming, visit the AAF’s website at

2013 Membership Renewal

It’s time to renew your membership for 2013. Here are the fees:

Individual – $80.00
Small Business – 2-3 members are $60 each.
Corporate – 4+ members are $50.00 each.

Renewal applications and invoices were mailed at the end of 2012. Contact Membership Chair – Susan Meurlotte ( to update your membership.

Mail payment to Adfed Gainesville, P.O. Box 358869, Gainesville, FL 32635 or by Paypal below: 

To pay via Paypal, choose your membership below and hit the “Subscribe” button. All fees below are the same for renewals.

Membership Levels

Introducing your 2012 – 2013 Board

The adfed of Gainesville’s new board has been installed and we are ready to work hard and play hard.  Expect great things to happen in 2012-2013!  Please welcome new board members, Eunice Coughlin, Social Media Chair and Susan Meurlott, Membership Chair.   Keep checking the website and Facebook for updates on all our events and news.