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Ad of the Day: Toyota

Ad of the Day: Toyota Saatchi builds a giant human out of 18 smaller humans [VIDEO] to say there’s a Prius for everyone By Tim Nudd.

Click here to read more of this article via Adweek, Tim Nudd is a news editor for Adweek. Follow Tim Nudd at @nudd.

Should your company have a formal social media training program?

Does your company have a formal training process for employees before they’re allowed to blog, tweet or post other social media content on behalf of the company?

No – 70.66%
Yes – 18.56%
Not applicable – 10.78%

The data from this week’s poll question is at the same time both surprising and unsurprising. Formal training has always been something that some companies embrace and others ignore. And when it comes to social media, that adage appears to hold.

Click here to read more on this article via Jeremy Victor


Emmy Award Winner Steve Lance – Wed Sept. 21, 2011

Join the Ad Fed of Gainesville Wed. September 21st to network and hear multiple Emmy Award winner and Advertising and Marketing guru, Steve Lance! Steve was formerly the Creative Director of NBC and the entertainment division of Della Femina, Travisano & Partners. Steve now works at PS Insights in NYC with partner Paul Kurnit lecturing on marketing, management, branding, advertising, and entertainment. To date, PS Insights has delivered workshop trainings to some of the top Fortune 500 companies including The Coca-Cola Company, Coors, Dial Corporation, Discovery Communications, EMBARQ, Humana Corporation, HSBC Bank, The Southern Company, Sprint, Wells Fargo Bank and Xerox Corporation to name a few.

Come hear him speak on “Marketers Are from Mars, Creatives from Venus, and How to Solve Your Earthly Problems.” For more information on Steve, CLICK HERE.


Date: Wed. September 21, 2011
Time: 5:30PM – 7PM
Where: Sweetwater Branch Inn
Cost: $15 Drinks and hors d’oeuvres will be served.


Summer Conference: Kicking Off a New AdFed Year!

Just coming out of what has to be one of the most energizing AdFed Gainesville annual retreats I have ever participated in, we went this weekend to the Fourth District AAF Summer Conference to discover that the excitement is shared all district wide!

The Ocala Advertising Federation, recently renamed the North Central Florida Advertising Federation, put together a dynamic and fun to the hilt summer conference (Kudos to Mara Rodriguez, John Sotomayor and all the Ocala club for a fantastic job!) that was bursting at the seams with enthusiasm and high ambitious plans.
At the Presidents’ Council meeting, the ADDY, Programs and the Memberships workshops, and the Board of Directors Meeting, the District asked for our input (which was eagerly and sometimes rambunctiously given) and filled us in on all the great new initiatives to be rolled out this year to move our Fourth District of the American Advertising Federation forward and upward, and increase the value of your membership.

The Advertising Federation of Gainesville contingent to the conference (Jim and Jeannette Baer and myself) came back with a pile of notes and ideas to hit the ground running. You will soon be hearing of some cool new things we are cooking!


50 Ways Marketers Celebrate

Are You Maximizing the Marketing Potential of Birthdays?

Happy 50th Birthday President Obama! Marilyn Monroe made presidential birthdays famous when she sang “Happy Birthday Mr. President” to President Kennedy. As a marketer, birthdays provide a great reason to initiate marketing promotions.

To help you celebrate birthdays better, here’s a list of 50 celebration-packed marketing tactics in honor of the President. Bear in mind that some of these events can be paid for by your customers. Here is 50 great tips from Heidi Cohen on how to celebrate Company birthdays! read more..

2011 Advertising Auction

2011 Advertising Auction

—> Go to Online Auction Now <—

AdFed members donate their services at reduced costs to local businesses to raise money for worthy causes, including scholarships to Santa Fe College’s design program. For more information and to start your bidding visit our Auction Website here


11 Must – Subscribe Marketing News, Blogs and Websites

The savviest marketers are constantly staying on top of the latest trends and news in marketing. Are you one of them? Keeping up-to-date with marketing news can help you stay ahead of the curve in your own marketing and keep ahead of competitors in your industry. So where can you go to make sure you’re in the know?   Read more >>  Courtesy of Hubspot Blog.



Are more TV dollars going digital?

Donnie Williams, EVP and chief digital officer for Horizon Media, said some clients shifted an estimated 8% to 13% more of their media budgets toward premium digital platforms during the recent upfront. “It was a real land grab,” Williams said, adding that “tons of money went through our organization to digital channels.” Read more at > MediaPost Communications/Media Daily News

Jump In!

Jump In: 7 Ideas for Twitter Engagement

From Primary Color’s blog

I have the pleasure today to introduce Cary Branscum. Cary is part of my extended Twitter family. We both share the interest of Marketing, Social Media and Technology and we also share the interest for #UsGuys. From a conversation we had Saturday night about how to meet people, followers and make relationships.

Read More at Primary Color

(Photo by Daniel Peckham, Flickr)


How Netflix Failed at Social Media

Ranting and Raving – 352 Media

If you’re a Netflix user, or just anyone who kinda sorta likes movies, you’ve likely heard about the 60% increase coming your way if you plan to keep streaming your movies online and getting DVDs at home. Personal grievances aside, what’s most alarming is the complete ambivalence Netflix is showing to their customers on their social media accounts.

Read more on the Ranting and Raving blog from 352 Media.