Should your company have a formal social media training program?

Does your company have a formal training process for employees before they’re allowed to blog, tweet or post other social media content on behalf of the company?

No – 70.66%
Yes – 18.56%
Not applicable – 10.78%

The data from this week’s poll question is at the same time both surprising and unsurprising. Formal training has always been something that some companies embrace and others ignore. And when it comes to social media, that adage appears to hold.

Click here to read more on this article via Jeremy Victor

Steve-Lance

Emmy Award Winner Steve Lance – Wed Sept. 21, 2011

Join the Ad Fed of Gainesville Wed. September 21st to network and hear multiple Emmy Award winner and Advertising and Marketing guru, Steve Lance! Steve was formerly the Creative Director of NBC and the entertainment division of Della Femina, Travisano & Partners. Steve now works at PS Insights in NYC with partner Paul Kurnit lecturing on marketing, management, branding, advertising, and entertainment. To date, PS Insights has delivered workshop trainings to some of the top Fortune 500 companies including The Coca-Cola Company, Coors, Dial Corporation, Discovery Communications, EMBARQ, Humana Corporation, HSBC Bank, The Southern Company, Sprint, Wells Fargo Bank and Xerox Corporation to name a few.

Come hear him speak on “Marketers Are from Mars, Creatives from Venus, and How to Solve Your Earthly Problems.” For more information on Steve, CLICK HERE.

 

Date: Wed. September 21, 2011
Time: 5:30PM – 7PM
Where: Sweetwater Branch Inn
Cost: $15 Drinks and hors d’oeuvres will be served.

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Summer Conference: Kicking Off a New AdFed Year!

Just coming out of what has to be one of the most energizing AdFed Gainesville annual retreats I have ever participated in, we went this weekend to the Fourth District AAF Summer Conference to discover that the excitement is shared all district wide!

The Ocala Advertising Federation, recently renamed the North Central Florida Advertising Federation, put together a dynamic and fun to the hilt summer conference (Kudos to Mara Rodriguez, John Sotomayor and all the Ocala club for a fantastic job!) that was bursting at the seams with enthusiasm and high ambitious plans.
At the Presidents’ Council meeting, the ADDY, Programs and the Memberships workshops, and the Board of Directors Meeting, the District asked for our input (which was eagerly and sometimes rambunctiously given) and filled us in on all the great new initiatives to be rolled out this year to move our Fourth District of the American Advertising Federation forward and upward, and increase the value of your membership.

The Advertising Federation of Gainesville contingent to the conference (Jim and Jeannette Baer and myself) came back with a pile of notes and ideas to hit the ground running. You will soon be hearing of some cool new things we are cooking!

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50 Ways Marketers Celebrate

Are You Maximizing the Marketing Potential of Birthdays?

Happy 50th Birthday President Obama! Marilyn Monroe made presidential birthdays famous when she sang “Happy Birthday Mr. President” to President Kennedy. As a marketer, birthdays provide a great reason to initiate marketing promotions.

To help you celebrate birthdays better, here’s a list of 50 celebration-packed marketing tactics in honor of the President. Bear in mind that some of these events can be paid for by your customers. Here is 50 great tips from Heidi Cohen on how to celebrate Company birthdays! read more..

2011 Advertising Auction

2011 Advertising Auction

—> Go to Online Auction Now <—

[audio:http://www.adfedgainesville.com/wp-content/uploads/2011/08/AD-FED-AUC-MAIN-SITE-PROMO-Final-Mix-Rev-2-Aug-6-2011-.mp3|autostart=yes]
AdFed members donate their services at reduced costs to local businesses to raise money for worthy causes, including scholarships to Santa Fe College’s design program. For more information and to start your bidding visit our Auction Website here

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11 Must – Subscribe Marketing News, Blogs and Websites

The savviest marketers are constantly staying on top of the latest trends and news in marketing. Are you one of them? Keeping up-to-date with marketing news can help you stay ahead of the curve in your own marketing and keep ahead of competitors in your industry. So where can you go to make sure you’re in the know?   Read more >>  Courtesy of Hubspot Blog.

 

TV

Are more TV dollars going digital?

Donnie Williams, EVP and chief digital officer for Horizon Media, said some clients shifted an estimated 8% to 13% more of their media budgets toward premium digital platforms during the recent upfront. “It was a real land grab,” Williams said, adding that “tons of money went through our organization to digital channels.” Read more at > MediaPost Communications/Media Daily News

Jump In!

Jump In: 7 Ideas for Twitter Engagement

From Primary Color’s blog

I have the pleasure today to introduce Cary Branscum. Cary is part of my extended Twitter family. We both share the interest of Marketing, Social Media and Technology and we also share the interest for #UsGuys. From a conversation we had Saturday night about how to meet people, followers and make relationships.

Read More at Primary Color

(Photo by Daniel Peckham, Flickr)

Netflix

How Netflix Failed at Social Media

Ranting and Raving – 352 Media

If you’re a Netflix user, or just anyone who kinda sorta likes movies, you’ve likely heard about the 60% increase coming your way if you plan to keep streaming your movies online and getting DVDs at home. Personal grievances aside, what’s most alarming is the complete ambivalence Netflix is showing to their customers on their social media accounts.

Read more on the Ranting and Raving blog from 352 Media.

Google Plus

There’s a new kid in town: Google +

Are you in Google+ yet?  Google launched a private of Google+ on June 28, 2011. The project is led by Vic Gundotra, Google’s SVP of social. It’s the newest and hottest social network!  According to Mashable, in just three weeks Google’s competitor to Facebook and Twitter has amassed more 10 million users and its users are sharing more than 1 billion pieces of content daily. It’s become a hotbed of early adopters, tech luminaries, marketers and businesses around the world.

In my experience with Twitter and Facebook, Google+ is the best of both worlds! You aren’t  limited to 140 characters and the message stream still  moves as efficiently as Twitter. People can follow you twitter-style; without asking and vice-versa.

 

 

 

 

But some of my favorite features are:

Circles – Google+ allows you to create categories called circles and place people into those circles; this allows you to manage conversations. In other words you can direct conversations to specific circles. No one else can see it!

Hangouts – Multi video conference! How cool is that? You can meet with clients, consumers or friends by just selecting “Start a Hangout” and anyone–up  to 10 participants–can join you!

Sparks – Find your topics of interest, save it as a favorite interest and share post and information daily!

Huddle – Group texting service via mobile

+1  The Google+ equivalent of “Like” or “RT” is  the famous “+1” you now begin to see in blogs and other online pages making easy for you to “Like” the page.  This is instrumental in your SEO positioning. Remember; Google Likes Google! The more +1’s you have on your page the faster and quicker you will ascend your positioning in Google searches!!

I want to leave you with a great list courtesy of Ben Parr/Mashable:  

  • Design: Aesthetically, it’s all Google — minimalist with plenty of white space. Nobody is going to complain about the design, but nobody is going to cheer about it, either.
  • Usability: Google+ isn’t overwhelmed by its many features. It’s easy to navigate and its icons speak for themselves. After a few minutes of exploring, I quickly got the hang of it.
  • Google+ Stream: The core of Google+ is the Stream, which doesn’t bring anything new to the table. It’s a lot like Google Buzz or the Facebook News Feed.
  • Google+ Circles: Circles is well-implemented. It’s far easier than creating a Twitter List or a Facebook Friend List. The drag-and-drop functionality is a welcome addition, and the cute animations that appear when you perform actions give the product personality. That doesn’t necessarily mean users will take the time to create friend groups.
  • Google+ Profiles: Google+ Profiles essentially port the existing data on your Google Profile. There’s nothing particularly special about Google+ Profiles, yet. One of the nice things is that it includes a Tabs feature, where users can add content from their Google Buzz or their Google +1s. This feature already exists on Google Profiles, but we bet developers will be able to add tabs to Google Profiles in the future, customizing and personalizing profiles.
  • Google+ Hangouts: Hangouts is one of the more innovative concepts of Google+, and we think it’s a cool approach to getting users to accept group video chat. The camera switching feature (it changes who’s on camera based on who’s talking) is far superior to having multiple video feeds open at the same time. That said, it will require users checking their Google+ streams every day for potential chats to join. If Google+ gains traction, Hangouts will be a killer feature.
  • Google+ Sparks: Sparks may end up being Google+’s most underrated feature. The company has essentially created a recommendation engine without calling it one. It’s designed to augment Google+, and if it works as Google designed it, it will create winners and losers in the publishing world, making Google +1 buttons actually matter. Before that becomes a reality though, it needs traction and it should consider acquiring advanced content recommendation technology from a company like Trapit or my6sense.
  • Google+ Photos: The photo editor is essentially Facebook photos but with a photo editor. It’s quick and well-organized, making it a welcome addition to Google+. It should take a cue from Instagram and create simple ways to make photos more “artistic” and personalized.
  • Mobile: The mobile version of Google+ is really simple, which is fine for a first release. It only has two unique features: instant photo uploads and Google+ Huddle. Instant photo uploads is a cool idea, but we worry about auto-uploading all of our photos for privacy reasons. We can see some users not being happy about auto-uploads, even if the albums they’re uploaded to are private. This could potentially create a lot of “garbage.”
  • Google+ Huddle: Huddle is basically a group-texting feature for the Circles you create. It makes sense as a product, but it isn’t terribly exciting. I’m going to stick with GroupMe for now.

So give it a try and let us know your thoughts about it! Follows us in Twitter and in Facebook and share with us your tips for Google+

Glad to connect!

Jeannette Baer

Social Media Chair