Member Profile: Eric Flagg

eric profile picThe Advertising Federation would like to spotlight, Eric Flagg.  Flagg joined the AdFed of Gainesville this year. His first big event with the organization was the 2013 ADDY Awards. Every year, the judging for this event is held at the Digital Media Technology and Graphic Design Department at Santa Fe College, which is also where Flagg works. This year, he was very excited to see one of his graphic design students, Danielle Heslup, win the “Best of Show” Award for graphic design in the student category.


Flagg obtained his bachelor’s degree in Environmental Science and his master’s degree in Mass Communication from the Documentary Institute that used to be at the University of Florida. Previously, Flagg was a professor and former Department Chair of the Digital Film and Video program at the Art Institute of Jacksonville.

Occasionally, Flagg teaches as an adjunct instructor at the University of Florida’s College of Journalism and Communications. His current role though is Digital Media Technology Coordinator at Santa Fe College. As Coordinator, he assists in developing and maintaining the curriculum for the multimedia and graphic design tracks of the Digital Media Technology department. He makes sure students stay up to date with multimedia and design software, as well as professional skills needed to enter the workforce. In the program, they learn practical tech-skills using Adobe Creative Suites for graphic design , video production, motion graphics, and 3D graphic animation skills. They also obtain a foundation in advertising design, theory, and the history of how advertising design trends have evolved.

Career Highlights  

Flagg not only enjoys helping students prepare for careers in digital media, but he says it is pleasing to see students’ passion for their work. He says they freely express themselves using creativity and that throughout the program, they develop their critical thinking skills. He looks forward to seeing his students succeed.

Using Video for International Issues  

Flagg is also involved with the Graphic Design Student Association at Santa Fe College. Through the organization, he and the students are helping a local non-profit organization develop educational media. Their mission is to help young children in Uganda who were born HIV-positive and help them understand how to administer their own preventative medications so that they can have a higher quality of life.

Jellyfish Smack Productions  

Flagg was a traveling environmental consultant for almost ten years before becoming a documentary filmmaker. He co-founded a production company called Jellyfish Smack Productions with his colleague Isaac Brown. His strong niche in environmental education has helped him produce numerous documentary films, commercials and educational videos.