AAF Gainesville

Social Media for Social Good

Brian Cox, United Way Worldwide

Are you looking for fresh ideas or answers to your social media problems? It’s time to rev up your social media machine for the summer. Brian Cox oversees Online Engagement for United Way Worldwide. In this role he is responsible for managing, executing and innovating online and in social space.

Before joining United Way in 2011, Brian’s professional history was political, and he is a self-described “political junkie.” He graduated Northeastern University in Boston with a degree in political Science and served in several capacities for the late Senator Edward M. Kennedy of Massachusetts.

Subsequently, Brian moved to Washington, DC where he assisted Senator Charles E. Schumer of New York in raising funds for the Democratic Senatorial Campaign Committee in the 2008 cycle.

Just before coming to United Way, Brian was on the ballot himself in 2010, as a candidate for Advisory Neighborhood Commissioner to represent his Capitol Hill neighborhood on DCs Neighborhood Commission. Applying his passion for community organizing with his interest online outreach, Brian ran a hard fought campaign against a several-term incumbent, but ultimately lost that election by seven votes, far less than 1% of the total votes cast.

When: Thursday, May 17th, 2012 @11:30 – 1PM

Where: Sweetwater Branch Inn, Gainesville

Cost: $18 for members, $20 non-members

Please RSVP to adfed.program@gmail.com by May 14th.

It’s time to get Wacky again at this month’s Advertising Federation Wacky Wednesday Social. Come and network with the areas best advertising and marketing professionals! Don’t forget your business card as we will be drawing a gift card to Albert’s Bar & Restaurant- a $75 value!

Date: June 20th, 5:30PM-7PM

Where: Albert’s (2Bits Lounge) at the Hilton on 34th.

Cost: $5 members $7 Non-members

Appetizers and your first drink are free!
RSVP to: adfed.program@gmail.com

So you have a website. Now What? Are the right people visiting? Are they staying on your site long enough? What’s your conversion rate? If you don’t know the answers to these questions (and more importantly don’t know what they  mean) join us for the next Ad Fed lunch featuring Tommy Hobin. Tommy will provide an in-depth overview of the power of using Google Analytics. Learn which online marketing efforts are working, and which ones are not, so you can better allocate your budget to the ones that work!

Have a website? Find out how your visitors (and potential customers) are using it.
An e-commerce site? Discover how to close more sales using analytics tools.
Using social media like Facebook and Twitter? Evaluate which of these sources generates better leads and sales.

Topics discussed include:

• The story of analytics
• How to understand the basics
• What great tools are available
• How to take action based on your website’s analytics

Bio: Tommy  holds a Masters Degree in Digital Marketing from Full Sail University. He is also Founder and Owner of Mind Jar Media, a Jacksonville-based Digital Marketing Agency offering search engine optimization, pay-per-click advertising, social media training and website analytics. Mind Jar Media is one of the few agencies backed by both experience and education in traditional and Digital Marketing.

See Tommy’s personal invitation HERE.   [Video]

When: March 29th — Noon

Where: Sweetwater Branch Inn

RSVP: adfed.program@gmail.com by March 22 to ensure a seat.

Cost: $5 for Members, $7 non-members

The Holiday season is finally here and the Ad Fed of Gainesville wants you to join us in spreading some cheer.

It’s our annual Holiday social that you will not want to miss! Good food and good libations to bring you holiday bliss.

So for one night only, forget the shopping and crazy lines, come partake in company that will be mighty fine.

Don’t forget to support Guardian Ad Litem by bringing a gift or toy… and join us on 12/13 and share the Holiday joy!

12.13.11
The Warehouse Restaurant (502 S Main Street)
5:30 – 8PM
Complimentary food and drinks will be provided, but please bring a gift to donate to Guardian Ad Litem
Please RSVP by Thurs Dec 8 to adfed.program@gmail.com